Blogging and hanging around social media is lots of fun. You can share photos of yourself and the family, your fave songs, "America's funniest home-type videos" and just about anything else you please. You can write about what you want on your blog (careful, there) and share what you feel folks might want to know.
But are you engaging or just playing around?
There's nothing wrong with being social, whether you are on Facebook, Twitter, or even AR. Folks enjoy the personal and humorous side of life. It helps make us personal and real, and can play a big role in why we get calls and emails from prospects.
On the other hand, you probably don't want to be all business and avoid the personal but, rather, should find a comfortable blend of business and social/personal to be most effective.
The beauty of social media and blogging, beyond sharing information, is the ability to have a conversation with others, to engage them, and to create an on-going relationship. It's an active process and you have to participate - it can't happen on its own.
You know...it takes two to tango?
Jeff Turner coined a phrase he called YEO - You Engaging Others - way back in 2007 when he warned us to not be too concerned about SEO. It's a powerful idea and the terrific article that remains as telling as it was in early 2007. Go read it.
Here on ActiveRain and the most popular social media sites there are many potential opportunities to participate, and to engage others
Writing engaging blog articles
Responding to commenters
Commenting on others' posts regularly
Adding AR member to your list of associates
Subscribing to others' posts
Asking questions on Facebook
Responding to all comments you receive on your Facebook wall post
Responding to others' wall posts
Writing on your "friends"" walls
Seeking out others on Facebook with similar interests to "friend"
Tweeting useful or interesting information
Sharing links to articles and videos
DM'ing (direct messaging) others
Participating in Twitter conversations
Sharing interesting videos on Youtube and other video sites
Becoming friends with other Youtube members and commenting on videos
Seek out and link up with folks that interest you or who share come commonality
And of course you can always email directly or call on the phone those folks who you would like to know better, or who ask you questions on-line or send emails. i'm sure you can thnk of more ways to engage.
With daily life being as busy as it is, with business and personal things happening, and spending precious time trying to write blog posts, share information on Facebook, and Tweet, it's easy to spend less time on the engagement side of things.
I'm guilty of it as well. Perhaps part of writing this was a reminder to me that missed opportunities abound.