You just closed a deal and you want to send a gift as a gesture of your appreciation. Regardless as to whether you call it a client gift, house warming gift or a thank you gift sending the same old thing can get.... old
Everything you do throughout your business transaction says something about you and it is your opportunity to distinguish yourself from your competition.
Not too long ago, my wife began selling products that are environmentally safe, green, non-toxic, allergy safe, pet safe, child safe, high quality, cheaper, ordered online, etc. Her customers are extremely happy with what they are buying and always mention that they are so glad they made the change to these products. No more harmful fumes, no toxins, etc
Where am I going with this?
It occurred to me that these items are not only universally needed by all homeowners, but the owners of a NEW home will have a lot of cleaning to do and may not have purchased all of the things they need to brighten their new home. So, after my next closing, I put together a gift package which included a cross section of various products that are commonly used and would most likely be needed to clean up a new home. I also included a few things for the medicine cabinet that are common (pain relievers, etc) and placed in a decorative basket. Also included in the basket was a card as to where/how they can purchase more if they liked the items.
So far I gave one of these to two customers and both called back to compliment me on how great the products worked and they are now ordering these products (in addition to bath & beauty, vitamin supplements, food & eight loss items, etc) directly online AND my wife is earning a commission every time they order.
What was the key to this? Not using items that the customer could get at Walmart. Sending things that say I care about your health & wellness. Sure, I could have send a gift card, a basket of fruit, a carpet cleaning company, paid alarm monitoring for 6 months, a membership to the jelly of the month club, etc... but why? Everyone is doing that.
Bonus - They will probably tell their friends about the unique gift they received which will help if/when any of those friends are looking for a home, a mortgage, etc
If you want to know more about this send me a note and I will gladly forward a link to where I am buying the products.
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