The Lones Group, Inc.

Q: "Denise, why is my online lead generation faltering?"


A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work:

  1. You don’t have a website that is search-engine optimized and includes content that is compelling to consumers. If you have a template site, you don’t have a site that will generate business for you. Period.

  2. You have a search-engine optimized website which brings you leads, but those leads never pan out. If this is the case, you have a follow-up problem, not a lead generation problem. Online lead generation is absolutely useless if you do not also have an automated online follow-up system.
If you’re not getting results from your online lead generation, it’s probably because you don’t have both a lead generation element and an effective follow-up system in place

 
The Lones Group, Inc.
 

3 Comments on Ask Denise: Why is my online lead generation faltering?

AUG
19
2010
132,098 Points

I agree with you. We got to customise the contents of the website. Every word has its own value. So select the key words carefully.
4:47pm • #1
130,148 Points 2 Featured Posts Outside Blog Attended Rain Camp

Couldn't agree more.  My partner and I have been extremely succesful in cultivating our online leads.  The best advice I can give is to CALLthat lead as soon as they hit your inbox.   They are shopping online and will (and have probably already been) to another agents site.  Be the one to call and call quickly!  We try to catch them while they're still looking around our website.  They are always amazed at how quickly we call and they appreciate that.  It actually helps break the ice as most have a laugh about how fast we called.  Unfortunately, we can't always get on the phone due to the fact that we're out showing property or at a closing, etc.  but an assistant would be great for this.  Thanks for the reminder Denise!
4:50pm • #2
129,862 Points 8 Featured Posts

Thanks for the comment, Dan. Great minds think alike. I love your comments about call and call quickly!!!
6:49pm • #3

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Denise Lones

Bellingham, WA

More about me…

The Lones Group Inc.

Address: 2200 Cornwall Ave., Bellingham, WA, 98225

Office Phone: (360) 527-8904

Email Me

Join Denise Lones each week as she looks at the world of real estate and the world at large from customer service to the importance of listing presentations in a one-on-one style. Denise has more than 20 years of experience as a successful agent, broker, trainer and coach. Denise is someone in the know when it comes to real estate.



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