Pinkberry, a low-cal frozen yogurt chain that has been popular among celebrities, has opened its doors in the Derby Street shoppes in Hingham, and is the first and only location in Massachusetts.
The first store opened in January 2005 by Korean Americans Shelly Hwang and Young Lee. The tart, frozen dessert has a groupie-like following who sometimes refer to it as "Crackberry". The company acknowledges its cult-like following by maintaining a "groupie corner" on its website.
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