Those of you who work by referral, you know these systems well. For those of you who don't, let me show you a way to increase your business with very little expense, but with hard work. First step, is to choose a time to dedicate yourself to each of these systems.
Some agents do this task, writing notes, in the early morning. If you go to your office early, it's still quiet and you can take time to write your notes. You can write them to your family, your friends, your vendors, your secretary, your clients, your potential clients, and anyone else that you may have come across during the previous day or week. I have been writing notes for almost nine years now, with this system. I have written thank you notes and miss you notes. Congratulations notes, etc. However, these notes, written on a consistent basis, will touch your business in a way that will surprise you. Try it, for a week. Monday through Friday, each day, write three notes.
Remember those people that your wrote those notes to? Okay, now, call them. Again, you can choose the time of day, or early evening, to do this. Maybe, the weekend would work better for you. Call and ask them how they are. Let them know that you are selling homes and would appreciate their referrals. They may just know someone who needs a good Realtor or Banker. You can, also, call after your popby deliveries!
Popbys are just fun! Agents often struggle with the concept, but, if you get past thinking about it, and just do it, you will be happy with your results. Choose some addresses of people that you know. Clients, friends, and/or relatives. Vendors will work, too! Plan a day, for the first time out, to deliver your popby gifts. These are small tokens of appreciation.
They need not be expensive, just thoughtful. Samples would be; a magnet calendar for next year (stick with me for your real estate needs), a package of forget me not seeds (remember me for your real estate referrals), a highlighter(you brighten up my business).etc. The more that you do these, the easier that it will become for you, People love when you come to their home or business with these little gifts! If they are not there when you arrive, leave the gift. Then, next week, you can either call or write a note, to ask them if they liked the popby gift:)
Enjoy your business! Make it fun, for you, your clients and your vendors!
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