I think it is safe to say that actions speak louder than words, and when we look at how most home sellers hire a real estate agent, the words they have been screaming with their actions for many, many years sounds like “I don’t care!“

I know that home sellers really do care, but it is time for them to wake up and realize that the real estate agent (and more importantly, the real estate company) that they select to market their home for sale is an incredibly critical decision.

Back in April, I wrote a blog which explored a recent survey of home sellers which reported that most home sellers do not put forth much effort into researching the real estate agent and real estate company that they plan to employ to sell their home.

I just find this incredible, even though I’ve seen survey results like this for my 20 years in the real estate business. Is it any wonder that roughly 60% of home sellers are failing to sell their home? The survey contained the following very scary statistics:

  • 62% of home sellers only interviewed one agent before listing their home.
  • 19% of home sellers talked to three agents before they selected one.
  • 22% were more interested in determining the list price that would make their home competitive than any other service a listing agent would provide.
  • 1% thought professional designations were important when picking their agent. The other 99% didn’t see the value to be of consequence.
  • 3% found picked their agent by walking in or calling a real estate office and speaking to the agent who had floor duty at the time they called.

I believe that we are facing a tougher real estate market today than ever before (even worse than before the beginning of the Homebuyer Tax Credit) and that home sellers need all the help they can get. Rather than just hiring somebody they know with a real estate license, they should utilize the tools that can be found on the internet and select an organization that will get them results.

How To Hire A Real Estate Agent in Tallahassee Florida

When we look at the current trend of success rates for home sellers, we see the market turning south again. The Homebuyer Tax Credit brought us up from a 30% success rate to a 43% success rate, but we now are going to be falling again. The number of solid buyers in the market has been thinned by many factors including a struggling economy, fewer loan programs, and the loss of buyers now to the previous period where the tax credit motivated them to purchase early.

Herding-home-buyers-to-your-home-for-sale

Joe Manausa, MBA
Century 21 Manausa & Associates

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48 Comments on Will 62% Of Home Sellers Laugh At This Video?

20 Most Recent Comments Displayed Show All

AUG
24
2010
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Thanks Christine. Maybe this will help spread the word!
6:23am • #29
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Hey Kathy, it is a great tool. I had been watching the Iphone4 video and thought, "maybe I should give it a try..." It is fun to play around with.
6:24am • #30
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Fred, I wish I could make it to Orlando. I'm out of town in the other direction at that same time! Good luck with your presentation (and I did live with Mike in 1991 in Richview when I first came back to Tallahassee .... neighbor!).
6:25am • #31
816,038 Points 243 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

As a guy who works expireds, I live the epilogue. No matter how much we tell people the importance of track record, references and a marketing plan that find the ready to buy people, too many people still list with friends or relatives, or the first guy to come along with a fancy car. 
8:42am • #32
741,985 Points 16 Featured Posts Outside Blog Called Shot Master

Joe, I wonder if those 19% who interviewed at least three agents were in the green area of the chart. Funny video! Thanks.
9:32am • #33
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Agreed Philip. I could understand it for selling something cheap... but a house?
10:11am • #34
Attended Rain Camp

Joe,thanks for the video it was awesome. This hits home and i am paying attention to trends in our electronic world. Keeps changing faster that we can catch up.jhaz.
1:30pm • #35

That was a cool video with a relavent message to how many Realtors promote themselves and their business. Loved it!
2:55pm • #36
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

You are so right Jim. The cycle of change is speeding up!
6:06pm • #37
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Thanks Troy. I've been in the business nearly 20 years, and "promote yourself" has been the easy sell to REALTORS for years.
6:07pm • #38
AUG
25
2010
245,354 Points 22 Featured Posts Outside Blog Called Shot Master

Great job of keeping us entertained.  It is sad but true.  There are too many consumers that research their car purchases more than they research the agent that will be in charge of selling their most important asset!
1:06am • #39
142,363 Points 9 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Entertaining video. I don't know who drums these up but they sure have a great sense of humor!
1:32am • #40
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

That's a perferct comparison Karen, and sadly you are right.
6:01am • #41
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Thanks Mike, I made it myself. You can see the site at the end of the video, you just type up a script of your own choosing.
6:01am • #42
AUG
27
2010
124,609 Points 1 Featured Post Attended Rain Camp Called Shot Master

this is hilarious. and I am going to share it too. funny stuff but true
9:31pm • #43
307,600 Points 9 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

What a great blog and definitely worthy of a re-blog!  Thanks!
9:45pm • #44
2 Featured Posts Called Shot Master

This is hysterical!! Especially because Wed. night at a home inspection, a buyer client I am working with explained this almost exact, word for word scenerio that his girlfriend's mother and father just had with the REALTOR that has their house listed. My buyer was out of his mind - 'cause he sells $6,000,000 worth of $150 tools. And to top if off, he said she was yelling at them.

 
10:05pm • #45
549,245 Points 3 Featured Posts Outside Blog

This could be so many people in my market, I love it. 
10:53pm • #46
AUG
28
2010
1,057,267 Points 27 Featured Posts Outside Blog Called Shot Master

Joe - I think you have this backwards:

I know that home sellers really do care, but it is time for them to wake up and realize that the real estate agent (and more importantly, the real estate company) that they select to market their home for sale is an incredibly critical decision.

I have bolded my change, the part that I think is backwards:

I know that home sellers really do care, but it is time for them to wake up and realize that the real estate company (and more importantly, the real estate agent) that they select to market their home for sale is an incredibly critical decision.
10:22pm • #47
AUG
31
2010
661,211 Points 108 Featured Posts Outside Blog Called Shot Master

Hey Jim, thanks for coming by... but I certainly understand your opinion. As I stated above:

If you worked with an agent from CENTURY 21 First Realty (and thus my company), you would have a different opinion. Just imagine working with the best agent, in the best company, and then multiply the performance due to the support of the entire company.

What you are saying is so true about the entire industry. But we do so much more than a single agent can do, and that is why I mention "office" so much in my work. I have great agents, and they have a great support staff. They work with clients, the staff does the support.

Can you imagine competing with us on a listing when we are going to blog it three times, post it on Craigs list at least three times per week (yes, I know they have a limit... but we have our secrets :)) and publish it to so many sites that we will have its virtual tour viewed over 1,000 times (and we can prove it). There is so much more that an organized team of excellent people can do than can a single agent, so you might want to check us out!!!
7:38am • #48

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Joe Manausa - Tallahassee Real Estate (Century 21 Manausa and Associates) Rainmaker_large

Joe Manausa - Tallahassee Real Estate

Tallahassee, FL

More about me…

Century 21 Manausa and Associates

Address: 1140 Capital Circle SE #12A, Tallahassee, FL, 32301

Office Phone: (850) 386-2001

Cell Phone: (850) 508-1544

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