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Making A Killer Video

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

Start with working on your next OscAR acceptance speech. It is very important, and requires practicing in front of the mirror. You need to learn to demonstrate absolute unexpectedness….

It could be something like “Oh, I am completely lost for words. It is so unexpectedly, I just stopped by on my way from the (lunch, dinner, bar, hair salon, grocery store) and here you came with Oscar…”

After you are ready with your acceptance speech, it is time to get to the video.

The best way to learn is to follow someone, who knows how to do it. There are many members in our ARlywood, and its shelves are loaded with works of stARs.

For the best results I suggest you follow Debe Maxwell. Just in the last few days she produced two very good videos.Relocate to Charlotte NC and Charlotte NC Neighborhoods - Longview Country Club

Note a combination of still and video in one presentation. Has a good visual affect. But for Debe, who does everything to the MAXimum and does it so WELL, it was not enough to do just that.  And she added voice over the presentation.

This is it. It is pleasing for the eye, it is moving, and your ears are also working. You just can’t beat it.

Watch it again and again. It is all so simple, but few do well.

Did you notice that both videos are shorter than 3 minutes? Besides being a sign of genius, brevity in AR video is a matter of survival. If you have a 10 min video, and on the last slide it invites customers to call a certain number, do not sleep with the phone, it won’t ring. Even if customers wanted to give you a call, it is highly unlikely they would be patient to see your contact information, so follow KISS. It is not only “Keep it simple, stupid”, it is also “Keep it short, stupid”.

And if you do everything right, OscAR may be yours

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Dominick - absolutely true. Often more than in a long one ;-)

Aug 25, 2010 12:56 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Brent & Deb - world is changing and our clients long forgot about black and white flyers. It is time for videos, and the sooner we learn how to capture their attention, the better
Aug 25, 2010 12:59 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Pete - good you find it useful. I liked her videos  and thought that if we can do that, it will work fine for today. Tomorrow there will be another challenge

Aug 25, 2010 01:01 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Steve 7 jan - this is the key. It may not be the Hollywood video, but it is something done nicely and with a good deal of respect for the view. No push, just the info. And isn't it breathtaking when you really see those magnificent homes?

I read about them, but seeing made me so jealous. I wanted to be there, I wanted to get one.

Video is a very powerful tool

Aug 25, 2010 01:03 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Gene - it  is up to you how you do it if you are talking about voice over. I think it is important to note that watching and listening is enhancing the perception, while reading and watching is not. When you read, you do not watch well.

That's why I liked the voice over very much

Aug 25, 2010 01:05 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thanks Bill. Debe is a very sharp cookie, and I would recommend new members to subscribe to her simply to see what they could do and how could they do it in their own market.

Aug 25, 2010 01:07 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Robert (Empire Home Mortgage Inc) Short videos have better chances to be watched to the end. I put my contact info on the last slide, so it would be a big disappointment if people liked the video but did not have patience to get to my call to action

Aug 25, 2010 01:10 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Amy - thank you. I am glad to get this compliment from a professional. I would recommend members to check you blogs, there is so much useful information.

Thanks for the comment

Aug 25, 2010 01:16 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Lee & Pamela - thank you. This is a good way to learn from others and then use in your own market.

Aug 25, 2010 01:17 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Troy - the basics, that she demonstrates, I think could be used in any area, in any market. People like videos, and not yet spoiled so that we have to spend thousands to get them even look at them

Aug 25, 2010 01:19 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Valerie - are't they stunning? And video brings that to us clearly.

Aug 25, 2010 01:20 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Patty - life is changing fast... and with it - our business

Aug 25, 2010 01:20 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Valerie - the only problem is in actually doing. We often know what should be done, but doing it is what makes the difference

Aug 25, 2010 01:22 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Andrew - I do not find anything wrong with scripted copy. After all, the greatest movies we watch have used ... scripted copies. I am not sure people can easily improvise in front of the mike, and have it done better than a rehearsed reading

Aug 25, 2010 01:25 PM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Hi Papa Jon!  Well, I'm playing catch-up on your blogs and what do I find--an OscAR from my favorite Daytona Beach REALTOR!! 

Once again, you have made me blush!  I did the videos because I have been TRYING my best to get to them and have in my mind, just what I want to do but, could never get it the way I wanted it so, I just quit trying--for awhile!  Cherise Selley (in Colorado Springs, CO) has been doing these and she really pushed me to get back on the task.  It's just been finding the time to do them that is the toughest part.

I just used MovieMaker from my computer--upload the video from my Flip camera and a few still shots from my camera, tweak the video (take out the parts that have my thumb in the way and look like I have a serious case of palsy!).  Then, I watch the movie and talk about what I'm seeing for as long as I see it, typing as I go.  Then, I tweak the 'speech' to match the video and use the voice recorder that came with my computer and add it to the MovieMaker project.  I add the intro and the credits (in MovieMaker) and then I'm done!  The first one took DAYS to do and I timed the last one at 4 hours and 12 minutes--that included the videography.  I'm shooting for an hour--I don't have that much time (four hours) to invest in each one!

Thanks to everyone for their kind words--and to you, Jon for being my biggest AR cheerleader!  I heart you!

Aug 26, 2010 11:00 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

BTW--you cracked me up at RainCamp with your 'visit' to my blog story!  I've told everybody about that!

Did I say, I heart you?!!

Aug 26, 2010 11:02 AM
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

OH, and thanks for the great advertisement too--and the links!  How much do I owe you?!!  LOL

Aug 26, 2010 04:21 PM
Monica Atherton
eXp Realty - Georgetown, TX
Your Georgetown Real Estate Gal

I tried to do a video and ended up sounding like a complete idiot.  Oh the world of technology.

Aug 27, 2010 03:47 PM
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm
Jon, thanks for the encouragement and the excellent samples you provided from Debe! I have been putting off the whole video thing, thinking I might be a little camera shy.
Oct 25, 2010 02:32 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Don, try and you may like it.

Oct 25, 2010 03:14 PM