Keep Them Coming Back for More

Okay, so you have got your website up and running, you have your blog set up and are posting and you have created your monthly newsletter or e-newsletter. So by now your clients should know how to find you online, understand you and what you do but are you keeping them coming back for more?  

This in itself can be hard to accomplish we are not all writers by nature and some of us couldn't write to save our lives. But in this day and age it would be a good idea to learn how to do this. You may not earn a new client in the first visit or the second in fact it is a known fact that it takes several visits to earn the trust of a new client.  But if after the first visit they are not impressed do you actually think they are going to come back or do you think they are going to move on to the next person in line?

Most likely they are going to move on if there is not something that they are reading that is going to catch their attention. Now you may be saying I am just a Realtor I just sell houses, how does this pertain to me? Well my friend you are wrong, you are not just a Realtor you are an "EXPERT" in the field of real estate. You need to be portrayed as someone that these potential clients can trust to do work with and depend on for advice. You can also consider yourself as a "coach" your goal as a Realtor should not be to just get the client to sign on the dotted line, it should be to listen to what your clients are saying, what they want and need and then "coach" them to achieve these goals. 

So if you have a website you want to give them information that they need to make an informed decision this could be in forms of posting information pertaining to foreclosure advice (since this is so popular right now) or maybe information on auctions that are coming up. Statistics of the town or area you work in. Possibly new real estate laws that the average Joe may not know. You want to provide information that any buyer or seller will find useful.

If you have a blog you want to post the same type of information that they are going to want or that they need. Remember you are coaching them in the industry. But make sure you understand what you are writing about so that if you are asked you can answer accordingly. Make sure whatever it is (that you decide to post or write about) that it is informative, has knowledge base and keeps the consumer wanting to check back to see what else they can get more of or new and exciting topics  you have written about.

Some quick tips for these ideas are: 

1) Regular updates: Updating your website regularly. Some people put up the site and that is it they never update it. So keep your site fresh!

2) Special Offers: Maybe partner up with others from within the industry maybe offer a discount through a partner or preferred lender, title company, stager etc. Also you can hold drawings on a regular basis and most often you can get the winnings donated from other companies if you offer advertising or something along those lines. 

3) Monthly newsletters and e-zines: This is pretty much self explanatory.

4) Allow customers to leave comments or feedback on your information as well as to be able to ask questions and get an answer back in a timely manner. We are in an age where we need information and we want it now!

5) Write articles for local papers, other newsgroups, e-zines etc. Your information does not have to just be on your website or blog. The more you can get your name out there the better. 

Offer a useful service that no one else is offering. Come up with unique ideas that the Realtor across the street isn't doing. Remember you are the "Coach" you need to stay on top of what is going on in the industry and you need to make yourself readily available for the consumer as someone that is knowledgeable and trustworthy.

Skye Hawk

At Your Service!

Virtual Assistant Specialists

Phone: 480.837.3244

Fax: 866.635-7456

E-Mail: Skyeh@atyourservice-va.com

Web: www.AtYourService-VA.com