I read a great featured post today by Lori Liveston called Lies, Lies, Lies..... and it really hit home. Why do agents just blatantly try and mislead the buyers...it's not going to work! Do they really think the buyer won't notice that the carpet smells of dog urine and the pool is green?
I know the goal is to lure the buyer through the front door, but then you had better have a beautiful property waiting. I've seen very low prices used to attract attention, and then the bidding war begins. That makes sense....but pretending that the home is beautiful when it's horrible? What exactly is that doing for your client?
Here is an accurate listing description I'd love to see sometime:
Dilapidated House For Sale At Premium Price
Wonderful fixer to take up savings and weekends. Outdated plumbing and electrical, needs heater. A/C was replaced 40 years ago for minimum efficiency. Hardwood floors with mold inlays. Designer paint from the 60s. Formica countertops in kitchen in gold and brown. Separate garage has a caved in roof just waiting for your hammer. No View, No Association Pool or Spa. Price is High, but you'll get hours of satisfaction bringing this home back to habitable condition.
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