Cape Coral, Fort Myers Florida real estate marketing advice. When you are deciding on an asking price?  Do your home work, take your personal thoughts "Out of your home" and go strictly by facts. Your home is only worth what a buyer is willing to pay.

If after you do a complete valuation of your home and you are not comfortable with the selling prices. Then do not sell your house and wait till the market improves. To many people "Market" their home at to high of a price and they end up selling if for much lower then they could of by pricing it right from the start.

The first words out of the buyers mouth to the Realtor is always "how long has it been on the market?" After that comes the famous low ball offer ! So price it right from the start. If you do not get an offer in the first 45 days it probably is too high! Go back and review sold and pending sales data, review your marketing how much exposure are you receiving from your Realtor? Then if your getting good exposure? Then you may possibly have to reduce your price.

When doing a market price review of your home, I would suggest you do it a few different ways. (1) First do it by selling price, of very comparable homes in your Neighborhood, (2) Work with your Realtor on comparable homes that have gone "Pending" in the last 3 weeks in your area.

This will give you a sense of what price point "Current Home Buyers" are writing contracts.  (3) Do a comparable "sold" and "pending" of comparable homes . Then relate that information to your home? How dose your home stack up against this data?

It becomes a little different if your location is on water, then you have to add in the land value, and the gulf access in other words Location, location, location! If you do what I have listed, and take in consideration of location and do not get carried way by location, include the latest improvements/upgrades you have made with in the last two years you can find a price range where active home buyers are participating in your real estate market.

Working with an experienced real estate broker will help you get your best price and terms for your home.