Now you can add two email addresses on your Zillow profile!  At first this may not seem like a big deal, but I think it is huge and have been waiting for ths functionality to launch for months.  Here's why:

On Zillow, we tie listiings and agent profiles together via the email address.  When these match your listings show up on your profile, and you have the ability to edit your listings. 

So why would a 'mismatch' happen?

1) A broker is syndicating listings using the company branded email (like sara@yourbrokerage.com), but the agent registers on Zillow using a personal email (like sara@yahoo.com). 

2) An agent is using multiple services for syndication (for example, postlets and vflyer) and using a different email address for each of these services. 

3) A company syndicating sends a listing email address that is used for lead management purposes, something that wouldn't be publicly marketed, and typically wouldn't be used for profile registration.  For example, if your company uses LeadRouter, they send the email address of 1234.567@leadrouter.com on listings. This obviously isn't an email that would be used to create a profile, but now you can add this address to your profile so that the match happens.

The ability to have a secondary email address tied to your profile fixes all three of these situations.  Here is a quick video on exactly why and how you would add another email address. 

 

 

 

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Posted by Sara Bonert {Real Estate Internet Marketing} on 08/27/2010 10:16 AM   Comments (4)   Zillow in the ActiveRain Channel   zillow, agents  
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Sara Bonert {Real Estate Internet Marketing}

Atlanta, GA

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