*PART 3 of the Series: "5 Keys to A Successful Real Estate Business"
"APTITUDE" MAKES AN AGENT SUCCESSFUL!!! Do you have it? ...If you don't, why should you? Your customers and clients expect you to have it!!!
This is a real estate question that we all need to address. It is expected that all real estate professionals have an aptitude for real estate; there are exceptions to this however. So, I will give you the actual meaning of the word. according to the dictionary:
APTITUDE 1. capability; ability; innate or acquired capacity for something; talent: She has a special aptitude for real estate. 2. readiness or quickness in learning; intelligence: . the state or quality of being apt; special fitness. r.
As you can see, Aptitude should be a prime quality to ALL real estate professionals! Aptitude is not an inherent quality...we ALL can have it!!!
Aptitude is the way to success as much as COMPETENCE is, with one great big difference--having APTITUDE for anything starts with how much you care about it and how willing and ready you are to tackle the hard parts.
"He/she is apt to succeed in real estate" is a statement made of someone who has it!
Aptitude is more than a 5 day training; it is more than a degree in business!!! Aptitude comes from the willingness to take on a huge responsibility and to take it on with aplomb....with aptitude for something, you can not be stopped---you will do it no matter what; no matter if you make money right away from, say real estate, or not! Having an APTITUDE FOR REAL ESTATE MEANS YOU WILL ALWAYS DO WELL; "He/she has a real aptitude for Real Estate" is something people say about you if you have have come into the business and done well in your short time there.
APTITUDE IS MISSING IN SOME REAL ESTATE PROFESSIONALS; 
How many times have you seen real estate professionals who care only about the money that can be made in the business??? I am willing to bet you have seen your share, especially if you are in a luxury market...These markets attract the hard hitting, aggressive sorts who want to "make a killing" in real estate---and then they are gone!!!
...They lack the aptitude for real estate as mentioned here. Something is missing in their quality of work---something makes them actually seem sleazy---and these types are very visible; this is one of the reasons we, as real estate professionals suffer from a reputation as sneaky, money grabbing agents. This is a big concern to those of us who have cut out a great career in real estate!
Aptitude for real estate will be the single most important ingredient for you if you want to really excel in the real estate business--it will get you through difficult times and market changes that make this profession one of the most challenging (and rewarding) careers you could possibly have!!!
Comments(4)