"TO TELL THE TRUTH!"...OR: *"In these times of universal deceit, telling the truth is a revolutionary act!"(*compliments of George Orwell)
**PART 4 OF A 5 PART SERIES: "5 KEYS TO A SUCCESSFUL REAL ESTATE BUSINESS".
In this part of my series "5 Keys To A Successful Real Estate Business" I want to reveal why truth telling is at the very foundation of a successful business.
TRUTH BE TOLD:
- What if you were counting on a friend to be straight with you regarding the most basic parts of your friendship--and that friend turned out to be an absolutely deceitful person regarding simple things like saying they were going away and can't see you for dinner. You then find out they went nowhere but went out to dinner with another friend. You find yourself feeling like you were deceived by this former friend and he/she is someone you no longer have anything to do with.
- How about when a doctor asks you about your eating habits and you decide to tell him that you are eating less and healthier than you have been in a long, long time (an absolute lie!); who gets hurt by that one???
- In business, you have asked for a raise and your employer has promised you that "not only will you be getting a raise, but you are up for promotion and as soon as that job opens, you have it in the bag!"...meanwhile the job is occupied into the foreseeable future and you never get your raise!!!(another way of lying to get out of a tight spot!)
- How about when your buyer asks you if the owner is willing to take a lot less for the home and instead of taking the position that you know that the owner is expecting the asking price or close to it, you say "I know that he will come down to your price, just make the offer!" Who does that work for???
- .....And then there is the shooting range, less than a mile away from a house that you just got an offer on. You heard the shots once before and asked the owner---they told you what it was but that it never bothered them. You decide that the buyer will never find out and so when you are asked by the buyer at the 3rd showing : "what is that noise?" and you answer "probably an old car backfiring".
When you are asked a direct question and you know the answer, tell the truth.
Don't feel like you can tell a "white" lie---it does not work and you will always be found out!
Don t even think about saying something that is miss-leading; these things always manage to come to the fore-front of a situation.
Repeat and referral business is dependent upon telling the truth.
Ethics are either part of you or they are not!
INTERITY AND TRUST COME ONLY FROM TELLING THE TRUTH!!!
Telling the truth will open doors for you and keep them open for many years. That is how successful agents operate---they spend their time and energy working on revealing everything that their buyers and sellers need to know. That will bring your buyer's friends and relatives to you as buyers and sellers. It will also enhance your listing inventory as sellers talk to their neighbors and let them know how you handled yourself during the listing of their home.
PEOPLE REMEMBER YOU FOR TELLING THE TRUTH!..THEY ALSO REMEMBER YOU FOR NOT TELLING THE TRUTH!!!
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