When your clients or people you meet ask how the real estate market is, what they are really asking about is the economy. I can't pinpoint when it happened, but the housing market has become the new barometer for the economy as a whole.
Remember way back when, well, for like the previous sixty years, the news on radio or television led with the Dow or Nasdaq status? A big company or two might report earnings or a introduce a new product that would affect what happened in the market that week. Furthermore, the big guys on Wall Street were called upon, to state their opinions and predictions.
Now, when we hear economic news, or news in general, the condition of the housing market has increasingly become the lead story. Housing starts are up or down. Foreclosures have increased by a certain percentage, first time home buyers, etc. The experts that are interviewed are no longer wall street wizards, but housing economists and realtors. Instead of movies about Wall Street moguls, we have endless tv shows hosted by real estate agents.
When your clients or acquaintances as you about the market. They are really asking about the state of the economy. The answer you follow up with, gives you a chance to show, that you aren't just a neighborhood expert, but a trusted advisor. And trusted advisors get a few things as a result- trust, credibility, referrals and repeat business.
So when you are asked about the business, remember that people are fascinated by real estate. If you can talk about the local market, and how it relates to the regional and national market, you will reap the benefits.
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