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You Aren't Just The Neighborhood Expert, You Are The New Wall Street

By
Real Estate Agent with (512) 786-8300

When your clients or people you meet ask how the real estate market is, what they are really asking about is the economy. I can't pinpoint when it happened, but the housing market has become the new barometer for the economy as a whole.

Remember way back when, well, for like the previous sixty years, the news on radio or television led with the Dow or Nasdaq status? A big company or two might report earnings or a introduce a new product that would affect what happened in the market that week. Furthermore, the big guys on Wall Street were called upon, to state their opinions and predictions. 

Now, when we hear economic news, or news in general, the condition of the housing market has increasingly become the lead story. Housing starts are up or down. Foreclosures have increased by a certain percentage, first time home buyers, etc. The experts that are interviewed are no longer wall street wizards, but housing economists and realtors. Instead of movies about Wall Street moguls, we have endless tv shows hosted by real estate agents.

When your clients or acquaintances as you about the market. They are really asking about the state of the economy. The answer you follow up with, gives you a chance to show, that you aren't just a neighborhood expert, but a trusted advisor. And trusted advisors get a few things as a result- trust, credibility, referrals and repeat business.

So when you are asked about the business, remember that people are fascinated by real estate. If you can talk about the local market, and how it relates to the regional and national market, you will reap the benefits.

 

Posted by

Scott Hayes

Austin Real Estate Agency

Extraordinary Service, For Extraordinary People

Direct: 512-786-8300

www.austinrealestateagency.com

Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I never try to speak in generalities about the market & advice would depend if you are a buyer or seller.  I think that people are just starting to realize the far reaching impact that the housing market has. No tools, no decorating, no painting, etc. All the trickle down markets from buying a new house have been terribly effected.

I will say that most people I talk with are actually the know it all types that haven't sold a house in 10 years or so, adios Mr. Time Waster. Others are just interested in my 'Foreclosure Adventures'. That's where the real interest is as if a foreclosure is something special?

Aug 29, 2010 04:19 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTORĀ®, EcoBroker, GREEN

Great post.  Having been a Securities Licensed Insurance Agent, Banker, Property Manager, and a business owner, I can tell you that the average public has an interesting standard.  You've accurately represented exactly what is on everyone's mind, how does my home relate to the economy.  Explaining to anyone and everyone that their home is also a place to live has become my mantra.  Best of luck to you!

Aug 29, 2010 04:30 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I hate to give too much economic advise as we are on a finacial roller coaster, but I tell people property is a tangible asset and will be around for a long time.

Aug 29, 2010 05:26 AM
Robert Amato
Bob Amato of Empire Home Mortgage Inc - East Meadow, NY

Housing is like the weather. Everybody experiences it and housing will be the fsactor that gets out of this economic situation we are in. I think!

Aug 29, 2010 05:38 AM
Jayne Williamson, REALTOR, Broker, GRI
Keller Williams Realty Mountain Partners, Hendersonville, NC - Hendersonville, NC

I still think the best answer to that question is with another question.  "WHY DO YOU WANT TO KNOW?"  Depending on their answer you may need to ask more questions before hitting upon the answer they are looking for.

Aug 29, 2010 06:42 AM
Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate

Charita- I think agents are realizing we need to be more than the individuals we have been for the last thirty years or so. If not, they/we had better

 

Michelle- Being from Ohio, we were close to Ontario and shared a similar economy. The key for agents is to adjust and provide more and more value

 

David- Thanks and I'm try to emphasize the need to provide more and more service

 

Lyn- The tirekickers can be frustrating. But hopefully they have some potential buyers or sellers in their sphere

Aug 29, 2010 07:59 AM
Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate

Peter- Your experience is exactly what I'm referring to. If you can provide information, it will come back to you

 

Gene- Agreed. Property has been around, well, a long time. We may be in precarious economic times, but real estate, when purchased correctly, is sure nice to have.

 

Empire- The news sure seems to think housing will get us out of this funk

 

Jayne- Asking questions and listening are some of the best qualities we can have as agents.

Aug 29, 2010 08:02 AM
Chris Browne
Trillium Realty Group - Salt Lake City, UT

This is very true, and Realtors who are not up on the latest housing and other economic news will have a hard time speaking credibly to their clients.

I like to blog about economic news and post articles to Facebook, I know not everyone reads the business news everyday. While I try to be balanced in what I post, I am strategic in getting stuff out there that is under reported by the media because it is not sexy enough. or too complicated for reporters to figure outr how it affects the average person.

And knowing your local housing stats is crucial!

Aug 29, 2010 08:41 AM
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Hi Scott - Great post. Knowing your local market is paramount. Sharing this info with people who ask even moreso. :)

Aug 29, 2010 08:47 AM
Tina Gleisner
Home Tips for Women - Portsmouth, NH
Home Tips for Women

This post caused a lot of great discussion. As I'm so involved in all things home and read lots here at ActiveRain, I've not considered how confused home owners must be by the real estate market.

At the same time, the discussion made me think ... and what we're really needing to do is get back to basics. When I bought my first house in California many years ago, I looked at it as both a home and financial investment. I knew I wasn't typical and certainly back then people really did think of their homes ... well, as just that, their homes.

Somewhere that changed and people started to look at their homes like piggy banks, where they could take money out to satisfy all their dreams. Then one day they realized the piggy bank was empty and they had made financial commitments that were no longer doable.

It's time to get back to basics. Our home, owned or rented, is our home first. The piggy bank is gone, it's shattered and laying on the floor. We need to learn how to save for that rainy day, and we need to save for retirement.

Aug 29, 2010 09:37 AM
Kathy Denworth
BHHS Keys Real Estate - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Great post! I believe it is true. People think Realtors know everything and will ask about anything.

Aug 29, 2010 10:44 AM
Kathy Denworth
BHHS Keys Real Estate - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Great post! I believe it is true. People think Realtors know everything and will ask about anything.

Aug 29, 2010 10:44 AM
Kathy Denworth
BHHS Keys Real Estate - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

Great post! I believe it is true. People think Realtors know everything and will ask about anything.

Aug 29, 2010 10:44 AM
Anonymous
Linda Landry

You are so wise Scott!  Most of the time when people ask a generic question they seek a specific answer.  The 'how's the market' question typically means 'are things getting better or at least stabalizing'?  The unanswered fear I think is the fear our economy is in a freefall as that is the focus on the news lately.

Aug 29, 2010 11:12 AM
#24
Debbe Perry
Real Living Carolina Property - Morganton, NC
828.439.3084 Morganton/Lake James NC

Great post! I've had great conversations with clients, customers, and the general public about this economy and housing's part in it over the last year or so - keeps me on my toes and informed, and I love it!!

Aug 29, 2010 01:18 PM
Bill Dandridge
MKB, Realtors - Roanoke, VA
GREEN, ABR, GRI, EcoBroker

Absolutely! It is our responsibility to know about our market, and to be able to give a 30-second response to someonw's question about the "market." Whether the trend is positive or negative, the factual response will be appreciated for the questioner, and it will portray our industry in a bright light.

Aug 29, 2010 01:33 PM
Joetta Fort
The DiGiorgio Group - Arvada, CO
Independent Broker, Homes Denver to Boulder

Isn't that strange? It seems to me jobs have to be improved before real estate can be improved. But maybe the media is diverting our attention away from jobs?

Aug 29, 2010 02:17 PM
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Scott, great post!  The general question of 'how's the market?' is really too general.  A client needs to understand that markets are different even within a small area.  I was just having a discussion with my neighbor, and I was trying to help her understand that the subdivision we live in has a very different market than another subdivision just five miles away.  We as real estate professionals really need to speak to the differences in the markets we serve.  While metro Atlanta may be considered one big market for some people, the Vinings Plantation subdivision is a very different market than the downtown College Park market.  So to intelligently discuss the market we need to be sure we identify on a local level in as specific an area possible to paint an accurate picture.

Aug 29, 2010 02:57 PM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

We wear many hats as REALTORS®, we are educators, listeners, negotiators, market analyzers and trusted advisors to our clients!

Sep 02, 2010 01:12 PM
Liane Thomas, Top Listing Agent
Professional Realty ServicesĀ® - Corona, CA
Bringing you Home!

You are so right. It's funny, people know the media lies about so many things (how many times have Brad and Angelina been ready to break up???), why do they think the media is telling the truth about the housing market? We need to help NAR spread the word that now is a GREAT time to buy a home!

Oct 26, 2010 04:48 PM