MySpace to Market Real Estate?

I read a funny article about a few of my colleagues here in San Diego and the success they've had marketing to the MySpace generation.  It was in the Voice of San Diego and this article featured an agent named Seth O'Byrne.  I have communicated with Seth a few times and can tell you that this is a young man that has his pulse on the 20 something market.

girlNicolette Fontaine was featured in this article about her marketing on Myspace. Active Rain was also mentioned in this article by Jessica Diaz.

Business Week writes about how the MySpace Generation is used to receiving information instantaneously.  It's obvious that technology and speed will be quick to capture these teens and twenty-somethings when they start buying homes in 3-10 years. 

 

READ ON

 

58 Comments on MySpace to Market Real Estate?

I would like to check out your profile, but I would have to join myspace to do it.  Is there another way?

11/02/2006 08:50 PM by Maureen Francis & Dmitry Koublitsky, SKBK Sotheby's - Metro Detroit (SKBK Sotheby's International Realty)


Hey myspace buddy.... lol   Hey, I since being introduced to Active, I don't frequent myspace that much anymore. You are correct in stating that this could be a big market to tap into, down the road. But just so many immature people on it. Too much BS in regards to many of the groups. But Brian does have a good group and I make sure the BS stays out of my networking group. Group URL: http://groups.myspace.com/jeffbelonger   and my myspace

profile:  http://www.myspace.com/53535807

11/02/2006 08:51 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Maureen.... you don't have to join to see my profile..... the 2nd link....  not sure about Brian's though.

11/02/2006 08:52 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Not only that but if you join you get to see and hear from those wonderful myspace loan officers who are 19 and have been in the business for 10 years, make $20,000.00 per month but dont know what the heck negative ammortization is lol i could go on for days....................

11/02/2006 09:05 PM by Eddy Martinez (Nationwide Funding Group)


Susan,

We are friends now and HAPPY BIRTHDAY! 

PS- Is that picture I used of you? 

11/02/2006 09:22 PM by America's #1 Mortgage Broker


Sorry Maureen, 

Try again; it should be okay now.   By the way, you should definitely have exposure on MySpace; you are a master blogger!

Maybe a Carnival of MySpace? 

11/02/2006 09:23 PM by America's #1 Mortgage Broker


Great insight Brian.

With a keen sense of demographics, trends are pretty easy to spot - you just have to ponder what things will be like in the year 2014. If you're looking for the grownup version of MySpace (for real estate), consider LinkedIn.

11/02/2006 09:24 PM by Bill French (MyST Technology Partners)


I'm on it, Bill and have been for 2- 3 years.  It lacks interconnectivity that MySpace has.  MySpace has grown up.

I am here: http://www.linkedin.com/in/brianbrady

11/02/2006 09:27 PM by America's #1 Mortgage Broker


Brian,

That's not me but I have a black tank top that says:

"Google Me"

Do you ryze? I have a page on there also but I haven't much luck with it. Also meetup.....& a few others....

I like active rain the BEST though!

11/02/2006 09:35 PM by Cape Coral Real Estate Broker | Susan Milner | Florida-Future-Realty.com (Florida Future Realty, Inc.)


Brian.... linkedin.... 2 to 3 years..... what have you gotten from this?

thanks, jeff

11/02/2006 09:36 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Yes - I would agree. The folks at LinkeIn have taken a very conservative position on open API, intergation, and stuff like that. I can understand why of course - the identity and security issue is important and the folks they target are not too tolerant of abuse.

MySpace has a more liberal feel to it and I suspect the audience resembles this casual online experience and greater openness.

11/02/2006 09:54 PM by Bill French (MyST Technology Partners)


Hello,

I requested you as a friend. My myspace page:

http://www.myspace.com/qintlrealestate 

 

11/02/2006 09:56 PM by Vivien Young


Let's all be friends.  Here is myspace...

Profile: http://www.myspace.com/floridamortgageplanner
Group: http://groups.myspace.com/certifiedmortgageplanner

I must say that I have not started to use myspace, but I need to transfer my blogs from here to there and in my group. I think I recently joined linkedin, but I am not sure.  I will add my linked in if i can find it.

I live in AR, and I don't get out much. 

11/02/2006 10:01 PM by Robert D. Ashby, CMPS - Solid Rock Mortgage Corporation


I have had quite a bit of luck marketing my services on another networking site, www.facebook.com

Facebook is targeted toward college students, grads, and graduate students.  It has bee opened up to businesses recently as a way to recruit new hires.  I have used it to network with potential first-time homebuyers and investors.  In fact, someone who was a facebook contact called me today to set up a buyers' consultation and prequalification meeting with our loan officer for next tuesday.  Another facebook contact emailed me today asking for a meeting next saturday. I also used the facebook site to create a "Southeastern PA Real Estate" group, which may develop into another lead stream for me, as well.

You can link to my profile there through this link.  (You have to join to be able to actually see it, though.)

11/02/2006 10:02 PM by Rich Schiffer, REALTOR, e-PRO (Weichert, Realtors)


Robert -

"but I need to transfer my blogs from here to there"

I don't follow this comment -- why do you need to do that, and what's the benefit? Is there like an automatic import that makes it easy?

bf

11/02/2006 10:07 PM by Bill French (MyST Technology Partners)


Bill, no there isn't an automatic import button for blogs on MySpace.

Robert, you could start another blog on MySpace and leave your current blog intack. I have 3 blogs that I operate all on different topics and something these overlap. Multiple blogs is a great online strategy.

I have many people try to connect with me via MySpace, http://www.myspace.com/goingbigger, for real estate/business purposes and I have declined all offers.

For business purposes MySpace is still MySpace and the platform MySpaces uses is very junkie, IMO. The blog platform is not searchable by SEs (as far as I know) and most profiles are so junked up with crap that they take forever to load.

I think I am disagreeing with you Brian :P but your right on the value of social networking and why I believe ActiveRain will the social networking site for anyone concerned about real estate.

11/02/2006 10:21 PM by Barnett Associates Real Estate, LLC


This is a good old fashioned myspace lovefest with everyone making friends.  Where the hell are Caleb & Matt's Myspace?

By the way, Nima is the complete AR evangelizer in MySpace.  He should win the award for most annoying (to myspacers) and most  evangelical (for rainers).  He is promoting AR EXTREMELY well on myspace.  Nima and I beat Jeff Belonger into submission with our contsant badgering about AR to him....look at him now.

Susan: I don't ryze, Susan.  You're prettier than the girl on my blog (some good old fashioned myspace flirting) 

Jeff:  linked in has produced some good Realtor contacts for me.  My problem has been that they are tekkies and I'm not.  Those Realtors market to tekkies and the tekkie clients don't work well with me.  (just not my niche).  I did, however, write a $800,000 loan in Florida last year from a Realtor on linkedin. It was a low margin nightmare.  

Vivien and Robert:  we're friends on myspace but I considered you friends before then. 

Rich:  You'll understand why I won't even try Facebook.  I don't even want to open it.  Between Myspace, linkedin, and AR I have caused my wife to become a widow to online networking. Please don't suggest that it's a good networking tool.  I have limited my crack intake to three sites.

Let me comment that MySpace and Active Rain are no comparison to each other.  I'm glad that the AR Gods recognized that and included this post as a featured post.  AR is the here and now.  It's for serious people who want to buy or sell real estate and get good advice forom the creme de la creme of the industry .  Marketing on MySpace allows you to keep your name in front of the NEXT generation of buyers.  There is a lot of clutter on Myspace.  It CAN be effective if you recognize that.

11/02/2006 10:27 PM by America's #1 Mortgage Broker


Toby,

We agree. 

MySpace is a junky blog platform.  I'm saying that a presence on myspace is to 2006 what a presence was on the www in 1996.  You just have to have one no matter what you do with it.

In 1996, I never dreamed Web 2.0 would exist but I knew I needed a website in 1998.  I think Myspace is the "junky" prototype to the next big webolution 

11/02/2006 10:30 PM by America's #1 Mortgage Broker


Bill,

It is just cut and paste to get the info over to the myspace site so there is something for that community.  That's all.

My space is my fourth blog.  I just just want to keep my featured AR posts on all and then add varying content to each.  That is my plan.

I did find my Linkedin info.  Here it is...

 http://www.linkedin.com/in/floridamortgageplanner

11/02/2006 10:31 PM by Robert D. Ashby, CMPS - Solid Rock Mortgage Corporation


hhhhhhmmmmmm   Very interesting. Thanks

11/02/2006 10:33 PM by Rob Wills (Gilpin Realty Inc.)


Brian, I was rethinking my post when the update came to my email box. There are many major companies that have set up MySpace profiles and the one that comes to my mind is Jack in the Box.

Using MySpace to creat further awareness is a great idea and I was premature when pouncing on the idea. Now I am thinking of setting a company profile :P The web is always evolving and to stay competive it might be wise to jump on it even if my personal bias tells me not too.

11/02/2006 10:34 PM by Barnett Associates Real Estate, LLC


Toby, 

The light bulb went off for me when i saw an ad on TV for a band or concert or album or TV show  and they suggested to go to their webpage as www.myspace.com/xxxyyy

I realized that myspace has created its own platform.  Junky, provocative, unregulated, risque, foul, and EFFECTIVE.

It;s kind of like settling a land claim the Old West 

11/02/2006 10:40 PM by America's #1 Mortgage Broker


"It;s kind of like settling a land claim the Old West"

great anology and your right again, EFFECTIVE. There are many bands in my area and the radio is full of people reference their MySpace over their website and I guess it could translate over to real estate too, hmmmm, now you have me thinking.

11/02/2006 10:43 PM by Barnett Associates Real Estate, LLC


Thanks Toby and Brian - I'm looking and learning.

I'm an old grandpa and all these MySpace youngin's and their new online dialects are makin' me a tad nervous. ;-) There's some pretty strange s**t up there - and that's apolite way to say it.

"It;s kind of like settling a land claim the Old West"

More like Chicago in the 30's - Cappone and other ruthless gangsters (er, I mean gangstas).

11/02/2006 10:45 PM by Bill French (MyST Technology Partners)


hahaha, nice Bill :) Being a MySpace generation per say (i'm 28) and i still find there is alot of crazy stuff on there.

11/02/2006 10:48 PM by Barnett Associates Real Estate, LLC


Robert -

"It is just cut and paste to get the info over to the myspace site so there is something for that community..."

Yea - that makes sense - and there's no risk of the duplicate content issue because there's no search index penetration from inside that space. Too bad they just don't support dynamic RSS integration - you could just simulcast all blog posts automatically right into your space.

11/02/2006 10:49 PM by Bill French (MyST Technology Partners)


Bill, You are cracking me up.  You actually spelled gangsta right (in myspace talk).

nOw yoU haVe to StArt wRitINg liKe DIS 

11/02/2006 10:50 PM by America's #1 Mortgage Broker


Got me looking at it and I've created a new account at MySpace. I had one before, and it got overrun by trash and I didn't really worry to much about it (was personal, not professional).

So the new and improved is...

 http://www.myspace.com/tobysells

11/02/2006 11:35 PM by Toby Boyce, MBA, Delaware Ohio (Keller Williams The Realty Firm)


Never forgot it,  Rich...never.

11/03/2006 12:19 AM by America's #1 Mortgage Broker


Not only will Gen Y be buying homes soon, they'll also be inheriting a few billion from their baby boomer parents. I've thought about MySpace before; this blog gave me the incentive to get started.

11/03/2006 12:32 AM by John Novak - Las Vegas and Henderson NV Real Estate (Keller Williams Realty The Marketplace)


Excellent advice!!!  I have a lot of friends that are on myspace and a few of them that are realtors.  I'm 33 now and have never come around to making a myspace page but I am definitely getting ready to do so.  I can see how important it will be.  I'll see you guys there also. - Aloha 

11/03/2006 01:42 AM by Kengo Ueno (R) eCertified, ABR (Prudential Locations LLC)


I have been marketing real estate events and properties on myspace for probably about a year now, you cannot ignore something of that size and audience for your marketing efforts.

11/03/2006 06:14 AM by Ray Higdon (RLH Holdings)


As Worldwide Internet Marketers, We use myspace mainly as a hub and also so that others can learn about us.   www.myspace.com/LancenElaineWells

11/03/2006 06:24 AM by Lance & Elaine Wells (Connect Realty Boise Eagle Idaho)


Well then... I will have to look you all up and "become your friends..."

Or, you can check us out HERE.

11/03/2006 07:45 AM by Mariana Wagner ~ Colorado Springs REALTORĀ® (Wagner iTeam -Keller Williams Clients' Choice)


My "alter ego" has a myspace profile.  That lady is a thirty-something computer science major dropout from USC. But although it seemed like a fun, therapeutic idea, I never had time to finish building that fictional character.  She's a lot like me, mainly just a lot younger, oh, and she doesn't know real estate bizness from a rat's behind.  :-)   I guess it's time to reveal the "real" me on myspace.

11/03/2006 07:53 AM by Cheryl Johnson, Bob Taylor Properties, Inc., Los Angeles, CA


MySpace isn't for the teeny-boppers.  I have a MySpace account.

I admit, I got it to communicate with a granddaughter, but I do blog on it, have some pix and oldie music playing.  She taught me how to do music, backgrounds and is still ahead of me for many of the toys.  We bulletin, blog and story about our age, looks, and a few things that could compromise our identity.  I've not been approached by a pediphile yet because I 'UPPED" the age, but not to the 103 that I usually claim!

11/03/2006 08:43 AM by JudyAnn Lorenz, PREVA (Bar JD Communications)


Brian....It is amazing how one blog that you write, you and I thought deserved many comments.... but then you write something just plain and simple..yes, with a meaning behind it.... but it takes of with multiple comments.

Like someone else that said in a comment. The blogs that you thought were good and expecting lots of comments, sometimes it's the other blogs that surprise you.

Good job....  and it's good to see the other side of people in here. Aren't we all kids at some point in life....even as we grow older.... or grow younger.

11/03/2006 09:11 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


I've started a professional site months ago on mYspace with it's primary purpose right now is to get as many people connected to the site as possible that way if I expand to other areas, there may be some familiarity. Plus if you post a bulliten (say a hot listing good for investors), then it goes out to everyone on your friends list. That could be thousands of people down the road.

11/03/2006 09:32 AM by Robert Rees - Austin Real Estate (Robert Rees Realty, Inc)


Are there MySpace designers out there?  I've seen pages that I wouldn't want.  My daughters page is truly awesome, but she is too involved with her activities to really put anything together for me.  If I could use her photo layering (with listing photos) and other techniques it would make for eye candy and then I could add some great content.  Any ideas?

11/03/2006 09:37 AM by Chris Tesch College Station, Texas Real Estate (RE/MAX Bryan College Station)


Thanks for the info. I will check it out

11/03/2006 09:37 AM by David Blair (Simkply Sold Viking Realty)


Hey Brian,

I'll request you as a friend :) Have a great day!

Scott

11/03/2006 09:49 AM by Oak Valley Mortgage-California Home Loans and Refinancing


Forgot to post mine - http://www.myspace.com/rayhigdon

11/03/2006 09:59 AM by Ray Higdon (RLH Holdings)


I post classified ads for real estate in Omaha on myspace, it brings few links back to my website. 

http://www.myspace.com/omaharealtypro

www.SteveLauver.com

www.OmahaRealtyPro.com

 

11/03/2006 10:13 AM by Omaha, NE Real Estate -- Steve Lauver (DEEB Realty)


I turn 21 again every year lol....................

11/03/2006 11:02 AM by Eddy Martinez (Nationwide Funding Group)


Its ok tommie age is only a number :)

 

here is my myspace page  ----------------------------------------------------------> http://www.myspace.com/eraider24

add me Active rainers

11/03/2006 01:04 PM by Eddy Martinez (Nationwide Funding Group)


Wanna look like you are with the times?

Take Steve's advice and advertise your myspace.  We market our hard money to local mortgage originators (average age about 25) through a myspace page.  We put it on all of our flyers. 

11/03/2006 09:03 PM by America's #1 Mortgage Broker


Let me amend that. our rep, Stephanie, markets to the mortgage brokers through a "hard money page";  it is here.

11/03/2006 09:05 PM by America's #1 Mortgage Broker


well i did it, our company is now on MySpace, http://www.myspace.com/barnettassociates. Another good project :)

11/03/2006 09:29 PM by Barnett Associates Real Estate, LLC


Anyone who is interested who read this, my personal myspace is www.myspace.com/michaelbatesrealtor

 

Please visit and add me.

12/06/2006 11:24 AM by Michael Bates (THE MICHAEL BATES TEAM-KELLER WILLIAMS)


Maybe I'm just half asleep and not seeing it...LOL I thought I already posted here. My Myspace is at http://www.MySpace.com/PinkShaz Most of you and I are already friends on MySpace. :)

01/03/2007 03:13 AM by Sharon Leigh (Graphic Reality) Got PhotoLogo? CandelLife@Gmail.com (Sharon's Graphic Reality)


You asked for it!  I've requested you as a myspace friend.  My Myspace is www.myspace.com/dasspace

I originally set this up to keep an eye on our three teens and wound up liking it for the music!   I'm a bit hestiant to use it for work and since I've started blogging on forums such as AR...it's fallen by the wayside.

 

01/17/2007 10:18 PM by Rhonda Porter CMPS (Mortgage Master Service Corp.)


You've been added, Rhonda.  I'll invite you to MLS on MySpace

01/17/2007 10:51 PM by America's #1 Mortgage Broker


Lets all be friends  http://www.myspace.com/newrealestate   Thanks for adding our Real Estate profile!

 

04/09/2008 04:29 AM by dallas thompson


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