I have been asked several times how I can think of so many different topics for blog posts...
It's easy. Seriously. Here are a few tips I would pass on:
Read several things every day. I read the daily and weekly REALTOR(R) Magazine Online emails, and go to the full story whenever something strikes me. I also read 20 or more blog posts here daily. I find that I need to read at least two posts to find one that I really want to comment on (not a quality issue, but a relevance issue. I don't want to post a "me too" or anything like that). I also surf posts in other venues. Some of these are real estate related, others aren't about real estate, but might spark a related idea.
Start a list. I might have 23 ideas one day, and none for the next week. So, I have a list of things that I'd like to write about. I keep it on my PDA, and jot down new ideas as the occur. Some of the ideas die a quiet death, others are resurrected to be written about.
Have a fallback. Think of a series of posts. I was talking to Angel Walker today at Showcase, and suggested that she might start a Staging A-Z series. The A-Z concept can be used by ANYONE to brainstorm for ideas. Just think, "A is for Appraisal","B is for Buyer's Market", etc. I have my real estate investing series. I find that the more I write about something, the more there is to write.
Just write about something. Do this for two reasons. The first is that it will get your mind into the creative mode. Secondly, it will give you the discipline to continue to write. The internet, and Active Rain are littered with blogs that started with great promise... and then slowly faded away. The work that was done to find an audience, and bring in new prospects is now just wasted. Blogs thrive on new material. I started blogging a couple of times before I got here and really made it take off.
Blog for points. If all else fails, remember the points. Set a goal to make the first page for your town, county or state... and then meet the goal. The points are my last line of defense against getting lazy and not writing a post. I want to be #1 in Gwinnett County, as well as Georgia. Right now, I am 35,000 points from one, and 75,000 points from the other. And those are moving targets.
Finally, blog for ratings and comments. You might learn some great things. Give comments, and rate blogs.
I like to cruise AR posts (starting with the featureds) for post ideas, too. Maybe it's because I'm a marketing solutions vendor, but I always get ideas for my own posts from reading about Rainers and their marketing challenges.
I also keep a special pad on my desk with an ongoing list of potential titles. I also picked up a small spiral notebook that I keep in my car. I get some of my best ideas when I'm out running on Sunday morning or sitting at my daughter's ballet class on Tuesday afternoons. Oh, to have enough time to write about all of my ideas....