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Why Do Blogs Die ?

By
Real Estate Agent with New Home Hunters of Fort Worth and Tarrant County

There were several posts written over the past two days about the death of blogging... and whether it was real, or not.  While I was reading those posts and comments, one of the things that popped into my head was this:

There are many, many real estate agents who, in the past... when they "heard" all about blogs for the first time... "LOOKED" at other agent's blogs, and, in wanting to put together a great looking blog to launch, spent lots of time and money... with some of the excellent professional blogging consultants.

In the process, they sweated blood and cried tears I am sure.  Pulled their own hair out, and went through the various frustrations of trying to put together a great-looking blog to launch.

Once they got to where they felt their "creation" was ready... they launched their blog.  They gave birth to their new baby blog.

Then came the realization.  OK... all that excitement is over with.  NOW... what do I do ?

What a frustrating question.  Many of those brand new bloggers jumped right in.  Tried to write, some did very well, and some did not.  Some found their initial excitement was easy to maintain.  Others, not so much.

Some time ago, when I was thinking of paying lots of money for someone to create a blog for me... I asked for a list of perhaps several dozen of the blogs that these various companies had created for some of our Active Rainers, and for other Realtors.  And I was surprised at what I found.

After reading these recent posts, I went back to the lists of those several dozen blogs... just to see how they were doing.

Apparently... for the most part... once those blogs were launched... most of the writers... didn't really know what to do with them, and quit after four months or so... sometimes even less.

A blog looks like fun.  And, an excellent blog looks... well, it LOOKS... excellent. 

But, it's often like a kid with a new toy at Christmas.  You know how it works, Mom and Dad.  Your youngster opens up the present, says WOW... plays with it for awhile, then goes on to the next one.  And... there you are... looking at that toy... wondering what happened.

NO... I do not think blogging is "dead."  Far from it.  But, I DO think that a great many agents started blogs when they had no clue what they were getting in to, then found out it was really too much like WORK, and soon just got either bored, or tired, or both.

So... a question.  If you have an outside blog... my dear Rainers... what various things did you find out... once you launched your blog, and got it up and running ?  What surprised you the most ?  What did you enjoy the most ?  And, what did you enjoy... not so much ?

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Please read:  I know that "blogging is not dead.  That's not the issue here.  That has been "hashed, re-hashed, and over-hashed."

The question is... why do certain blogger's individual blogs... die ?  Or... why does blogging work for some, and not for others ?  Looking for some personal stories about either your blog, or about blogs of those you know, here.  Thanks a bunch.

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Comments (104)

Cindy Cranston
Fulmer Realty- Floresville, LaVernia, San Antonio - San Antonio, TX

I also think sometimes we get writers block. When I get writers block I try to go back to the basics and Keep it simple. I post area events and such. But I will be completely honest writing does not come easy for me, I tend to have OCD when it comes to writing my blog posts. SO I decided to take a step back and reevaluate my priorities with my blog. Ie;What do I intend to accomplish? I focus on that now and it has helped with the block.

Blogging consistanly is not easy and my hat is off to all ya'll diehards out their. Thanks for the great content. I thoroughly enjoy reading them for the most part!

Aug 30, 2010 08:27 AM
Julia Odom
Select Realty Professionals - Chattanooga, TN
Chattanooga Homes for Sale

Even if I didn't get any business from blogging I still get to practice my writing AND I learn a lot researching what I'm going to write.

That said, if you don't see immediate $$ results, it's hard to keep putting in as much time as it takes to blog. It's like any other marketing, it's just a lot more obvious than 'why did a direct mail campaign die?'

Aug 30, 2010 08:27 AM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

A blog like anything else is going to be a lot of work and you have to treat it as such.  Setting time aside to think of ideas and execute them wont come easy.

Aug 30, 2010 08:27 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Getting results early on that turn into a monetary benefit are going to be tremendous encouragement to keep on blogging. If you don't get that early feedback it makes it a lot harder.

Aug 30, 2010 08:48 AM
Vince McEveety
Gilleran Griffin Realty - Sherman Oaks, CA

great post

great questions

do you have a voice

do you want to get your opinions out there and let the chips fall where they may?

blogging may be for you

and use the blog tech tips to get results... bingo

Aug 30, 2010 09:16 AM
Laurie Mindnich
Centennial, CO

Hi, Karen- on my outside blog  the rough patch began when the market changed, and through the course of the change, my direction also adjusted. Suddenly, focusing on retirement communities, when those buyers were shell shocked and not selling their homes, created the big stall- what on earth to write about, when it was clear that buying/selling was dicey? Once past that, the reo blogs replaced the over 55's- I deleted a number of less than complimentary comments (bottom feeder and vulture come to mind). Now, past THAT, I'm finding that visitors are still generated with the active adult posts, and we're getting good contact with reos, as well. So, still tweaking...and tweaking...it's so much more difficult that people realize, but it works. I'd better get busier on it, but the beauty of it is that certain posts still pull interested people in, after all this time!

Aug 30, 2010 09:47 AM
Donna Harris
Donna Homes, powered by JPAR - TexasRealEstateMediationServices.com - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

I can tell you why mine died... because AR broke!! Back a few months ago when they had issues that took several weeks to fix, my motivation broke with it. It's taken me months to get back on track.

Motivation this time? I have a buyer under contract who was reading my blog and asked where the market reports went... yikes!  Starting later this week, once the month end sales post, I'll be back up with market reports!

Aug 30, 2010 10:05 AM
Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Discipline and time are the two main factors that drive blogging efforts.  Discipline to actually do it and then finding the time to exercise the discipline.  Then it's just like a job.  You have to get up everyday and seek out new ideas then let them germinate and then let them flow forth from your fingertips on the keyboard.

Being new to this whole blogging thing I'm still pretty excited about the possibilities and potential.  I fully expect it to pay off handsomely in pretty short order.

Aug 30, 2010 10:37 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

When I blog, its like talking with an old friend......whats not to like?

Aug 30, 2010 11:27 AM
Debbie Atwood
Century 21 Real Estate Center Everett, WA - Everett, WA
Real Estate Broker

I would have to admit that I was one that started and then stopped.  I realized there was a learning curve and there was more to it than just posting a listing here and there.  I've had a great time learning since then and have been trying to stay very focused and making it a priority

Aug 30, 2010 11:31 AM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

I know I have been responding to every single comment so far on this post... but it kinda sorta appears that since it hit "Featured Post" status... many of the comments have not been "on point"... and some of them appeared to be a result of only reading the "title" of this post, and then... assuming they knew what the post was about... they made a generalized comment that said very little if anything about their own "outside blog, or AR blog."

So... about forty comments ago... I wrote this at the bottom of the post:

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Note:  I know that "blogging is not dead.  That's not the issue here.  That has been "hashed, re-hashed, and over-hashed."

The question is... why do certain blogger's individual blogs... die ?  Or... why does blogging work for some, and not for others ?  Looking for some personal stories about either your blog, or about blogs of those you know, here.

To those of you who have tried to stay on point, and have tried to make this a worthwhile give-and-take conversation... thanks so much.

Aug 30, 2010 02:06 PM
Ross Therrien
Prudential Verani Realty, Londonderry,New Hampshire - Londonderry, NH
Realtor, Broker Associate

For me its taking more time to read and learn and comment.  I'm not a reader so writing takes more thought and time.  Having someone write your blog, am I missing something? It's all supposed to be personal. Sharing.  AR is teaching and helping me enormously.

Aug 30, 2010 03:22 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Wow!   A lot of very interesting answers here -but I also see a lot of comments by people who didn't appear read the post.  Good commenting is a part of good blogging.  I don't always get my "10 comments a day in."  I don't worry about it - it should be quality more than quantity.   If you aren't posting good comments, chances are your blogs are sorely lacking in content - and definitely readers.  The issue as to why blogs die was covered in previous blogs.  Karen Anne was looking for input about people's experiences with "outside blogs" which are a very different experience than blogging in the rain.

Aug 30, 2010 04:25 PM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

Pay attention to #30 Paul..I must say this guy OWNS all major search terms for the Vegas area.  He is doing something right and I admire and respect him for that!

I started my wp blog mid july after ignoring my html based site for a year and unable to keep up with adding content.

So far, in a little over a month, that WP blog is getting 2x more traffic than my AR outside blog.  I am pretty amazed at myself.  Not concerned about only having two comments since inception.  The leads started rolling in around 10 days ago and I must say, I am patting myself on the back.  Not bored from lack of comments as I am watching the traffic climb pretty quick on a daily basis.  That and leads are all I need to keep me engaged with the WP site.

I think people need fresh content, blogs aren't dying - if they are being written on once or twice a week and easily indexed!  You also do not need to "write" to blog.  I have seen some fantastic photo and video blogs.  Just gotta find "your thing" that attracts people who need your good or service!

Aug 30, 2010 04:33 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Karen, I'm anxious to read all the comments so I'll have to come back to this tomorrow.

Aug 30, 2010 04:42 PM
Steve Shatsky
Dallas, TX

Hi Karen Anne... Congratulations on the well deserved Feature!  This post does what the best posts on AR do... it creates a conversation and exchange of ideas.  I know how much time you spend and have spent blogging.  It's a commitment that we are all lucky that you have chosen to make!

Aug 30, 2010 04:50 PM
COMPASS PALM SPRINGS | Stewart Penn
COMPASS - Palm Springs, CA
COMPASS Palm Springs - Broker Associate

Blogging is not about instant gratification, but rather it's an ongoing process.

I believe it requires that the blogger remain real & honest. The blogger needs to have a genuine passion for what he or she writes about. If not, it will soon become evident and the blog will die!

 

Aug 30, 2010 05:06 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

My outside blog is harder because there isn't the interaction that I enjoy here on AR though I still do it - some.

Aug 30, 2010 05:41 PM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

I do not have an outside blog...I have no problem writing...I just don't have the blog set up.  I am finally getting the hang of blogging here on AR.

Can anyone give me a breakdown on what I can expect to spend (financially) in developing a wordpress type blog?

Thanks for the great blog Karen Anne!

Aug 31, 2010 03:08 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

I think you truly have to enjoy writing to some degree to be a successful blogger; otherwise, it's just too much hard work.

Sep 07, 2010 10:39 AM