This is a recent post by Warren Robins GA Real Estate Agent, John Cobb. One of my long-time clients that asked me to help him with a video for promotional purposes. he has some great advice here for fellow real estate agents!
Via
John Cobb, Realtor® (Coldwell Banker, SSK Realtors):
What is the most important Internet Advertising Tool?
An Online Agent Video!
I just recently created my first online Agent Video. I believe this may be the single most important part of my online advertising since I purchased my first real estate website. I've done my homework when it comes to Social Networking, Facebook, and Youtube videos.
Youtube is a social network and so your videos should be as social as possible. I learned that the wrong way to do a video is to walk around a home video taping the whole house (that's how I did my first video). The correct way to video a home is to do one room at a time with individual clips that have a personal voiceover from the agent. The agent should include as much of their personality in the video as possible. The easiest way of accomplishing this in my opinion is to use high quality still photos, stitched photos, and add a voiceover for each picture/room. I prefer to use Visual Tours for my visual tours.
The same principle of high quaity individual photos with a voiceover was used in my agent video below. Cheryl Waller created my Facebook Fan Page, I believe they are called Biz Pages now. Cheryl also created my Agent Video and then I added my voiceover to the video. I love this because I have the original video and I can add a different voice over at any time. The combination of having a web page, facebook biz page, and an agent video is a must for any successful online advertising campaign.
I have been working on finding places to add my agent video and trying to get my video indexed by the search engines. I came across a web page today that should prove useful for getting more exposure for videos. So far I've added my agent video to My Main Website, my profile on Coldwellbanker.com, Facebook, our office website, my Active Rain sidebar, Trulia Blog, LindedIn, Digg, Stumbleupon, and Delicious.
What is your most important Internet Advertising Tool?
Do you have a Online Agent Video? If so, please feel free to share it here and tell me all about it.
THANKS!
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I'm jealous. been meaning to start vidoes all year and it's almost over. *Sigh*