Do you view your MLS listings the way a potential client would? If you don't, you should!
My morning chuckle was a new listing for a custom home on 1.25 acres. Everything about the written description said WOW. 4 bedrooms, 3.5 baths, lots of tile, jacuzzi tub, custom cabinets and upgrades - this I have to see. So I go to the pictures. And what pops up as the first picture...not the front elevation like you'd expect. A chicken coop.
No, not this exact chicken coop but you get the point!! It hardly qualifies as a custom home.
Take a moment to view your listings the way a potential client would see them. Critique the photos - is there a mop leaning in the corner? Is there a trash bag in the hall? Anything that would be a negative, take a moment to eliminate. And please, if it's an out of focus, barely identifiable image - take another one. In the age of digital photography, why use a terrible shot? Take lots of photos while you are there and choose the best to showcase the listing.
Whether it is a REALTOR searching the MLS for a client or the client searching online through a web portal or Realtor.com - you have only a few seconds to 'sell' the property before they move on to the next listing. Give your listing a reason for someone to give it a second look - in person!
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