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The Creepy Side of Social Media

By
Real Estate Agent with Coldwell Banker Vanguard Realty - 904-673-2308

photoIt may be just me, but I think this is kind of creepy. I was actually looking forward to BlockShopper coming to town for the extra exposure for our listings. Until today....
 
Is BlockShopper competing for the online version of the National Enquirer? They search for home sales of the 'sort-of rich and semi-famous' and publish their sale, along with brief bios of the buyers and sellers.

Ok, if you're sort of a public figure you know you're going to hit the news, but what if the other half of the transaction is just an ordinary guy? They say it's public record - the sale. But what about the bio? So much of our lives are online that I guess that part is 'public record', too. It's just putting it together and publishing it for their own gain is kind of creepy to me. It's a further erosion of our privacy.

But this isn't the creepiest part. The CEO of BlockShopper wants to take it to the next level and research parking tickets, divorces, and bankruptcies. And I guess he's going to be doing the bios along with that as well. The reports not only appear online but in 50 newspapers around the country.

If you don't think this is creepy, you may be just the person for the head of Blockshopper. He's looking for venture capital to expand into some other cities with newspapers owned by Hearst.

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About the Author: Sharon Alters works with her husband, Frank. They are in the top 5% real estate agents for production in the Jacksonville Florida area, specializing in Military and Corporate Relocation in the Fleming Island, Orange Park, St. Johns, St. Augustine and Beaches areas. Their local knowledge can help Relocating Buyers find the perfect lifestyle, whether it is a Castle on the Ocean, or a Cottage in the Country. 

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Eric Castongia
Zephyr Real Estate - San Francisco, CA

Blockshopper is big in SF.  My guess is it's in most major cities; ours is SF.Blockshopper. 

It is sort of creepy to have bios written about you-I've had one written about me when I sold my own house and I was a little creeped out on some level.  The business part was fine, but the personal part wasn't.  I guess privacy really has gone away.

There must be a way to manage some of the information that we share inadvertantly.

Sep 01, 2010 06:45 AM
Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

It appears that Blockshopper is currently available in 17 metropolitan areas around the country.  And if Seattle is any example, it is limited to the county the city is in.   They have lots of links, and data - much of which is either incomplete or not usefull as presented (for example, listing median tax property tax payments for various zip codes does not really help, without the median property value.  Why didn't they just list the tax rate?

Along with the creepy function and the costs involved, does not look like it would be helpful for those already here on ActiveRain.

 

Sep 01, 2010 06:46 AM
Virginia OnullConnor
Realtor®, Photographer, Artist - Temecula, CA
Realtor - Temecula, Anza, SoCal

One you get over the fact that our phones with GPS know where we are to within about 15 feet, how much creepier can anything get? We are all under a magnifying glass these days. Get used to it - or go off the grid, I guess.

Sep 01, 2010 07:00 AM
Judi Henry
Main Street Realty & Loan - Lakeside, CA
Lakeside, CA 619-820-7277

Sharon:Congrats on the featured article. I also have not heard of Blockshopper but HAVE seen different websites that show all information regarding personal information, out there for the world to see. I do know most legit companies put disclaimers on their client info forms stating how they don't share it with others. Obviously that disclaimer means little. That is the scary part.  I can only imagine it getting worse with the file sharing that Obama plans on implementing for insurance/medical sharing.

Sep 01, 2010 07:10 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hi Sharon,  This is news to me also.  Maybe you could bring us a better understanding about this creepy endeavor ?

Sep 01, 2010 07:28 AM
Donald Tepper
Long and Foster - Fairfax, VA
DC area investor helping heirs of inherited homes

Interesting post. More generally, it's surpising (amazing? frightening?) to discover how much information is online about people.

One time, a friend of mine posted a comment on another real estate web site. And he got a really nasty, biased, uncalled-for response. The only clue was the poster's Hotmail e-mail address. His intent wasn't to stalk her or track her down, but simply to figure out what would prompt someone to reply so inappropriately.

Well, with Google and that one e-mail address, he was able to figure out who she was, her age, where she'd gone to high school and college, what she'd majored in, when she'd moved from the West Coast to the East Coast, her current address, her current employer, and much more. He even was able to discover the name of her college roommate. And she hadn't been particularly careless online. But she'd posted a few things here and there.

You want frightening? Consider Facebook. I'm no expert at it--I have a Facebook account and that's about it--but I've heard people describe what's possible.

It's an ever-changing world out there.

Sep 01, 2010 07:49 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

This is terrible.  I hope we don't see them in our area any time soon.

Sep 01, 2010 08:57 AM
Corey Eubanks
Premiere Property Group (OR & WA) - Portland, OR

The real estate industry doesn't need more bottom-feeding technology companies like this.  And, this is a reminder to always be careful and wary of new social media "must haves" that are expensive time wasters.  We know in our guts what works for our business.

Sep 01, 2010 09:12 AM
Svetlana Stolyarova
Local-n-Global Realty, Cleveland and International Real Estate Solution - Mayfield Heights, OH
Local-n-Global Realty, Broker 216-548-4663

Yes, we have BlockShopper in Cleveland and - yes - what they do is creepy. They are pretty aggressive. The worst part is that they do not disclose the source of information which they publish. They obviously use the software which re-word the previously published data and make it look like a personal interview.

It was not fun when one of my clients called me and complained about info published by BlockShoppers. As a consequence of that publication - his wife's co-workers were kind of jelous of how expensive was the house they've just bought, and that created some turbulence at work. He even asked me if I was the source of this info because my name was also mentioned in that article. That was ugly! When I called BlockShoppers to figure out what's going on, the company's associate congratulated me (!) with such a success because they "publish info only about local celebrities or outstanding professionals". 

However, another client of mine figured out that this company got sued but won because legally it was nothing wrong in re-publishing personal info... This is creepy.

Sep 01, 2010 11:00 AM
Betsy Schuman Dodek
Washington Fine Properties - Washington DC Area Real Estate - Potomac, MD
SearchPotomacHomes.com

I am not feeling creepy, more tacky and lacking professionalism. DC Blockshopper - if that is the same group calls quite a bit looking for advertisers. Their plan may work for a bit but it's not what I call a great long term business plan!!!

Sep 01, 2010 11:17 AM
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

Hi Sharon,

Thanks for the heads up, not that we have famous people in Canada, oh wait Micheal J Fox, Pamela Anderson, David Foster, , but they all moved years ago, so I think we are safe for a bit,

Thanks in any event, we don't need this Block shopper thing for sure.

 

Happy selling

Sep 01, 2010 12:51 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Interesting what JP said about the TMZ of real estate. I see them in Google alerts for my area & it always has an 'Enquirer' type of feel to it.  I'm not sure WHY a dental hygienist in my area would actually call this good publicity or advertisement for the sale of her home? Sounds like the start of a stalking problem. Just because your home gets put on the market, why would they investigate everything about you? You house is for sale, not your life with a bio! It's beyond creepy.

Sep 01, 2010 01:17 PM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

This is brand new territory for me. I'm sure it would be kinda cool to read, ala Talk Soup or TMZ (not that I watch this stuff, I just heard that's what they do), but I'd really not like to be included in the gossip stuff. I wonder if they'll add real estate agents and mortgage professionals info in there someday? Creepy is right.

Sep 01, 2010 01:34 PM
Sarah Rummage
Benchmark Realty LLC, Nashville TN 615.516.5233 - Nashville, TN
Love Being Realtor® in the Nashville TN Area!

We have a little of the 'who bought the most expensive houses last month?' news here.  But it is usually very famous people (Al Gore), and things that they do that are public knowledge.

No wonder the famous buy in a trust with an attorney closing for them.

Sarah

Sep 01, 2010 02:13 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Vickie, maybe that's how they're trying to keep the newspapers alive!

Dawn, it is really creepy to me. Blockshopper is only in a hand full of cities. They're in Miami but I don't think they're in any other FL cities yet.

Wade, check it out definitely.

Carla, maybe they will rethink their current strategy of being the new sleeze bags on the block.

Don, it's certainly an unnecessary invasion of privacy. Selling a house isn't really 'news' unless it's a celebrity's house,  but they are spinning it for their own benefit.

Gary, if enough people find out about this practice, maybe few people will hear of it!

Lenn, good point. You're right and no doubt some bios will be embellished by the 'blah blah' crowd.

Philip, yellow journalism is alive and well indeed. Blockshopper just has found a new spin on it. I guess we could be held out as public figures. Interestng...and would that make everyone on Facebook a public figure since they're commenting to the universe? or Twitter? There's really no end to this, is there?

Maureen, indeed.

Dan and Amy, you have to give the guy credit for out of the box thinking - but do you want an unauthorized bio out on the internet about you?

Cheryl. Check it out and thanks for the widgets compliment!

Marney, if it keeps growing it will be in your neighborhood eventually.

Kim, someone really did that? Really??? I would be furious.

 

 

Sep 01, 2010 02:31 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Katherine, I hope the word gets out about this. I think lots of people would feel like all of us do so far.

Coop, hey! I was tongue in cheek about investors :) So far the responses have been exactly how I felt when I read it.

Steve, the messenger can choose whether or not to be the purveyor of the message. I don't really remember ever having anybody ask to read public bios of people who are simply buying and selling a house. It is a new low in yellow journalism in my opinion. It's just creepy to me.

Aaron, we do and lots of readers will flock to this type of stuff. It doesn't mean it isn't creepy and invasive. It's just how much of this will we allow and condone at this point.

Darrell, BINGO! There will be a lawsuit. Hopefully big enough to make them rethink their business plan.

Phil, creeps me out!

Michael, the only thing it achieves is satisfying someone's curiosity.

Charita, voyeurism is right! And as long as we are human some people will always find pleasure in reading about other people's business and troubles.

Elizabeth, we have heard of Sellers very upset about the price their house sold for on post cards sent out to the neighborhood. It is also in public records, so there is no way to keep it private in Florida. It just doesn't seem right to put together an unauthorized bio of someone and post it on the internet just because they bought a house.

Lorraine or Loretta, glad to oblige :)

Nate, that's what I'm thinkin'!

Donna, I'll bet they could do a number on any of us!

Teresa, not everybody, but a lot of people.

Brent & Deb, that's what I want to know!

John, that's it. We are not very good at drawing the line in society anymore, so lots of things are changing for the worse.

Morgan, right. They're published in the paper and in public records, but there's just something creepy to me about making a story of it with a bio.

Patricia, it's definitely a new angle!

Tricia, I think you're 100% right!

Sharon, that's at the heart of it. It is totally unnecessary. There is no purpose in it other than satiating people's curiosity.

Peggy, yes think of all the positive energy they could put towards something worthwhile instead of diggng up dirt on people.

Scott, it is, but with the bio they pull together a lot of unnecessary information to publish that is nobody's business, such as their age, their job, their marital status, children and ages, cars they own, education, birthplace, other jobs they've held, etc.

Scott, glad to hear from someone in an area where they are and that you agree with us.

Robert, it will be unpleasant for some people. There are bound to be facts that come out that the people want kept quiet. And that's when the attorneys will get involved.

Michael, yes they're in Miami.

Eric, so you have been written about by them. Wow. And it felt creepy to you, too. It would to me. There ought to be a way to opt out of having them write about you, just like opting out of an email subscription.

Steven, thanks for the info about Blockshopper and their services.

Virginia, you're right but that's kind of creepy too when you think about it, isn't it?

Judi, thanks! Didn't know about Obama's plans to share private information like that. Will check it out.

Bill, this is all I know. I wrote this quickly last night when I read about it. Look at Eric's comment #41 and you can email him. He was actually written about so he can tell you exactly how it made him feel and what it was like.

 

 

 

 

 

 

 

 

 

Sep 01, 2010 04:57 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Donald, you have given a perfect example of how much information is out there to be pulled together without the person's permission. Thanks for your excellent comment.

Tammie, they are targeting larger metropolitan areas first. Are you near a big city?

Svetlana, wow! Another real life example of this company's practice and the effect it has on innocent people.

Betsy, agreed! Not a good long term plan IMO if practically every comment on this post finds it objectionable in one way or another. Tacky and unprofessional definitely.

Peter, but you may not be! You are probably famous enough in your city to qualify :)

Lyn, a home for sale is an inanimate object. The residents aren't for sale, so what gives?

Eric, I think anyone with any sort of a public face is fair game and if the person on the other side isn't, well they're fair game as well just for having dealt with someone who is.

Sarah & John, if this thing really catches on there may be a new cottage industry springing up to protect the real buyers and sellers from the prying eye of entities like Blockshoper!

 

 

 

Sep 01, 2010 05:14 PM
Bernadine Hunter, SFR, ACRE
Keller Williams Greater Columbus Realty - Pickerington, OH
"Finding Solution to Your Real Estate Needs"

There seems to be no privacy left and it appears to be getting worse.

Sep 02, 2010 03:15 AM
Valerie Duncan Stewart
(Metro First Realty) - Oklahoma City, OK
Real Estate Agent-Broker, OKC, OK

Ugh! Really? Some people love the "15 minutes" but there are those that wish to keep their personal life...personal. Is that odd? I long for the days of not knowing every gory detail of someone's mishaps, feuds or life story. So now there is a growing bud of real estate paparazzi? Gross.

Sep 02, 2010 08:53 AM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Erica, I haven't gotten on Foursquare yet but those heavily into social media have, so I'm going to check it out. It adds to our footprint - we don't have to broadcast everywhere we are, do we?

Bernadine, it's definitely getting worse. Here's proof.

Valeria, really! And yet it's gross. 'real estate paparazzi' great term :)

Sep 02, 2010 01:46 PM