The more specific title might be, how to write a blog post. But Google gives twice as many results for How To Write A Blog- over 440 million actually, so that is the first tip. To get your blog noticed, look for great words in your title, tags and content. Writing a blog post seems more intimidating than it has to be. And it is the reason most don't start a blog, or have one they don't use. There are plenty of resources and links to suggestions for writing ideas or what sort of photos to use. I'll go in a different direction here, by suggesting a few tips that most people don't think of.
Its All In The Title- The executive who green-lit the title The Shawshank Redemption is probably shagging golf balls at a golf course in southern California these days. A critically acclaimed movie, with great actors, that likely, would have done more box office with a smarter title. You only have so much time to grab a readers attention, and having a title that doesn't describe your post, or takes too long to say, isn't the best idea. Keep it simple, keep it on subject.
Talk About It- About fifty percent of the subjects I choose to write about, come from conversations I have. Everyday we communicate with family, colleagues, and strangers. There is a good chance we speak about our interests, and your blog is something you obviously find thought-provoking.
Cheating Isn't Always Bad- Cheating is probably the wrong word to describe what I suggest. Individuals have a hard time writing, because they don't use the tools at their disposal. Online help like Google and Thesaurus.com are wonderful resources for gathering information and making sure you don't repeat yourself. I google nearly every subject I post about, and make sure I look for different words to convey the same message. We tend to know the words we want to use, we just don't always remember them when the time comes. Thesaurus.com is one of my favorite websites.
Don't Be Afraid To Inject Some Levity- Blogs should be informative and compelling. But don't be afraid to display your sense of humor. No one wants to read depressing news or information on a regular basis. The best blogs I read contain a bit of sarcasm or wit. Don't be afraid to try a little humor from time to time
Be Consistent- This is the part most people don't like. But to have an effective blog, one should write several times a week, if not every day. It increases search engine optimization, and your regular readers will expect your posts and look forward to them. To read further on this subject, I've included a past blog post:http://3054e3b.activerain.com/post/1797751/how-to-post-to-a-blog-every-day
Musicians Do It, Why Can't You- Hip hop artists sample 60's and 70's music. Lady Gaga channels David Bowie and Madonna to name a few. Plagiarizing is flat out wrong. But looking to articles and other blogs you appreciate makes for great inspiration. You might find an idea or thought you can expand on.
Musicians Do It Part Two- The band Kiss is known for their make up and outrageous costumes. What they should also be known for, is their ability to market the same thing over and over with success. Most bands have a greatest hit album, or maybe two in a long career. Kiss managed to squeeze out twelve hits albums, most of which sold well. When you get enough posts under your belt, you can always go back and expand on your former work.
Learn To Love The List- The Top Five, The Top Ten.... There is a reason why you see so many lists these days. Whether you agree or disagree with the rankings that follow, people love to talk about lists. Talk show hosts know this, and so do magazine editors. Citizen Kane is better than the Godfather and Casablanca? Your posts will likely contain top tips, rather than opinions, but the point is, the mind is conditioned to react to lists. Use them.
It's A Group Thing- There is a reason why Weight Watchers has been around since 1963. Fad diets come and go, because losing weight is hard work. The thought of doing so in a group, makes the process less daunting. Keeping up with a blog isn't easy either. But getting immediate feedback from others is helpful, and the best way to get instant readers and meet new people.
Differentiate Your Work- Most of all, be different than the other people blogging on the subject you choose. Perform a search on a subject, and you will garner a boatload of results. In a world, with access to so much information, it is more important than ever, to cut through the clutter.
In conclusion, choose an eye catching title. Call on real world conversations to inject in your writing. Use resources available to you, and put a twist on others work. Try a consistent theme to your blog. Reach out to others, and above all, enjoy what you do.
Scott Hayes
Austin Real Estate Agency
Extraordinary Service, For Extraordinary People
Direct: 512-786-8300
www.austinrealestateagency.com
Very good post with lots of things to keep in mind. Thanks for the advice!