LISTING STRATEGIES
Step 12 of the listing presentation.
Pricing Strategy.
Who sets the price of a home when you list it? The Seller! Don't fall into the pricing trap. Here's your pricing strategy conversation that will place responsibility back on the decision makers shoulders!
"Mr. and Mrs. Seller, as I shared with you earlier, my job is to take your home to market and test the market through my marketing efforts. Periodically I am going to deliver back to you the results of that test. I will provide you a current update of the marketplace and you will decide if we need to change our strategy. Mr. and Mrs. Seller, the market is the message and I am the messenger"
Will that get the decision of "price" right off your back?
Your next tip will be step 13 of the listing presentation.
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