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Flip this...Book?

By
Home Stager with Z Touch Design Services

kineographI just went to a carnival services event today. I have been PTA carnival chair and my sister is now taking her turn at her school so she wanted my input.  Anyway... we saw this unique product that is often used at large events but I thought it would work as a great promotional item. 

Remember the old flip books we used to make as kids?  It was basically a primitive form of animation and was the precursor to the movies back in the 1800's.  Some smart "techie" has created a system that takes actual photos and turns it into a business card size book that people can't stop looking at.  You should see peoples reaction the very first time they look at it...their mouths drop.

I thought it was such a cool idea I couldn't stop thinking about it as a promotional item. What if the mini-movie was a fast motion process of staging.  You know how they do it on TV when they show the before then speed up all the work in the middle and then show the after?  Wouldn't that be a great promo.  I have a vision of dropping off a basket of goodies at a RE office with this litte doozie right on top.  Everyone that has picked up my sample flips through it at least 3 times.

What if RE agents have a little video of themselves putting a sign in the yard, showing a few buyers and putting the sold sign on top?  There are so many options for this "old school" techie item.  What about Christmas/Hanukah cards?  I have a call in for the pricing - I'm sure quantity plays a part in that. It could be a little pricey but so memorable.

We have a franchise of this in the Kansas City area but their website is still in progress. Check this out http://www.flipfabulous.com/

 

Comments (6)

Rob Magnotta
Huntington Beach, Newport Beach, Seal Beach, Irvine REALTOR - Huntington Beach, CA
Huntington Beach & Newport Beach Coastal Specialist

Hi Leanne... Cute idea. What kind of things did they have inside the flip books that might work for a real estate agent?

Sep 01, 2010 04:47 PM
Sonja Patterson
Keller Williams - BV - College Station, TX
Texas Monthly 5-Star Realtor Recipient for the Hou

That sounds pretty neat!! Will have to check it out!!

Sep 01, 2010 04:47 PM
Gabrielle Nemes
RE/MAX Realty South - Tumwater, WA
206.300.8421, S King & Pierce County RE Advocate

What a great idea! I'll have to check it out too ... I got the idea from your post that these are custom, not pre-made? ... I'll go look.

Sep 01, 2010 04:50 PM
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Hey Leanne, this does sound like a great idea! People love fun items that are different & hopefully it will stay around a while!

Sep 01, 2010 04:51 PM
Leanne Zumbrunnen
Z Touch Design Services - Lenexa, KS

They are just so cool!  Rob - they are made with short 6-8 second custom videos/movies.  I am working on some video and graphics that I can use - like showing a barren room and at the end of 6 seconds it will be staged.  A realtor could show themselve shaking hands with a buyer and putting a sold sign in the yard or some how show their special nich like new homes, historic homes, etc. 6-8 seconds is a decent amount of time to relay a visual message.   It is very memorable and people often look at it 2-4 times.

Sep 01, 2010 05:00 PM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Very cool!  And great ideas for business.  Wish they had one in California.

Sep 02, 2010 04:31 AM