Price it right!! Save yourself a headache and a client!!

Real Estate Agent with Select Homes & Services

I have recently gotten a lot of web traffic and calls leading to listing appointments. I know where the market is right now and every listing counts, but one thing I have learned, not just in real estate, but in long established sales career, SET THE RIGHT TONE and PRICE EXPECTATION from the beginning and avoid the headaches or even losing the listing down the road.

The fluff, the pie in the sky, dreams the client many times has of OVER PRICING their home will many times backfire if you don’t tell them right up front what to expect. Send them the CMA’s ahead of time so they can SEE what homes of similar value ARE selling for. Then you can discuss the CMA's together while your with your client.

Here’s the classic line….I don’t HAVE to sell! Really? Why did you call me? No one calls a REALTOR for no reason; there is some type of motivation to sell there!

I find that my clients appreciate it when I am upfront and honest with them! Let them know what to expect, what you think the property for sale should be valued at and in line with the appraisal! More importantly what the surrounding properties ARE selling for. Sure you can put it on the market for whatever price they prefer, but at this point you’ve made yourself clear and they can’t say they weren’t warned about overpricing when they are complaining about “no traffic” on their house. The Pawleys Island Real Estate homes for sale are prime time for buying with the rates, if there were ever a time to buy your dream home…….NOW”S THE TIME!! Price it right, get it sold! Hope everyone has a blessed weekend!




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LaNita Cates
REMAX of Joliet - Joliet, IL

Exactly! Price it right from the beginning and buyers will know it is priced right. Of course they will still try to lowball:) but they know it's priced right if their agent shows them comps!

Sep 02, 2010 09:11 AM #1
Jennifer Grant
Select Homes & Services - Pawleys Island, SC

Absolutely LaNita, so many agents let the client lead them instead of the REALTOR leading the client! Hope you have a great weekend and thanks for the comment!

Sep 02, 2010 09:27 AM #2
Larry Bergstrom
Crescent Realty, Inc. Spanaway, WA. - Spanaway, WA

Life is so much easier when you price it right to begin with. Best of luck on your listing(s).

Sep 02, 2010 09:48 AM #3
Sidney Ackerman
Beach and River Homes - Andrews, SC
Manager at United insurance an professional Realto

I couldnt agree with you more. I have learned (sometimes painfully) that giving in and allowing a seller to talk you in to taking a listing thats overpriced never ends well. Usually you end up with no sale and an unhappy seller!

Jun 23, 2011 10:44 PM #4
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