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5 Effective Short Sale Tactics

By
Real Estate Agent with The Palm Beach Group

It is a fact there are plenty of homeowners with underwater mortgages who are trying their best to stop foreclosure with a Florida short sale. Their decision to go with a short sale is actually a smart one since the benefits outweigh the disadvantages.

Since one of the key components of a short sale involves finding a buyer, you should expect tough competition. The only way to attract buyer interest is by using effective tactics such as:

1. Staging your home – Many distressed homeowners fail to see the importance of making their homes presentable, thinking their unfortunate situation will excuse them from not making any effort. You have to put yourself in the buyer’s shoes and look at your home through their eyes. Remove clutter, paint the walls, trim the hedges, fix windows and doors, update your kitchen and if you can, strip the wallpaper. You will be surprised at how much more attractive your home will look by doing these things and you need not even spend much.

2. Being available at all times – Among the things buyers hate the most is difficulties reaching the seller. You should be available to answer questions and accommodate drop-ins. Of course, setting up an open house will make you better prepared but you can never tell when a buyer will suddenly appear and make an offer you cannot resist.

3. Being open to negotiations – You have to remember it is a buyer’s market, meaning buyers have the upper hand. You should always have wiggle room when deciding on a list price, for example. This is also applicable to the other sales details. Do not be too quick to say no especially if what the buyer is asking sounds reasonable.

4. Doing research – Potential buyers are more likely to make an offer if you know what you are talking about. Do not leave everything to your Realtor since there would be instances when the buyer would direct the question to you. Know as much as you can about your home, your community and even the current market conditions. This will surely impress the buyer and help him make an informed decision.

5. Work with Everyone – Although you might think your Florida short sale Realtor is the only one on your side, you should still make an effort to be accommodating to every person involved in the process including the lender, appraisers, lawyers, inspectors, etc.


Dan Jasmer
Fine Properties - Sarasota, FL
Changing the way you look at real estate

#1 seems to be a resurring theme with 75% of short sellers.  Clean it up!

Sep 02, 2010 02:22 AM
Jeremy Moore
Century 21 United Realty* - Peterborough, ON
www.century21.ca/jeremy.moore

Lots of great tips, thanks for sharing!

Sep 02, 2010 02:22 AM
LaNita Cates
REMAX of Joliet - Joliet, IL

I agree with making sure your home is ready to show. I see so many short sales where it is obviously the seller has given up and doesn't care what their home looks like.

Sep 02, 2010 02:23 AM
Joe Harvey
Lake Worth Real Estate - Lake Worth, FL

I went into a short sale in Wellington last week and the homeowner had removed all of the appliances...I was like .... really??? I immediately called the lender to let them know as it seems mr homeowner WANTS his house to be an REO so why not help the matter out a bit. The MLS sheet had the appliances on it..the photos had all of the appliances in them..and the listing agent knew there were no appliances and didnt bother telling me BEFORE I drove all the way out there to see a home that looked like an REO.

Sep 02, 2010 02:26 AM
Anonymous
Jared Dalto

Dan - Yes, #1

Jeremy - Thanks for the comment :   )

LaNita - You are so right, many just throw in the towel and give up.

Joe - An accurate listing does make life easier on us.. It drives me nuts too. We can't be perfect all the time but we try.

Sep 02, 2010 02:32 AM
#5