If your market if like the average Real Estate market these days, advertising funds are tight for Brokerages, and most seem to be scaling back on the scope of their advertising. This summer when the account executive from our local paper called to talk about ad placement and mentioned that almost all agencies have cut back on the advertising this year, I suggested to him that perhaps it was the media that is aiding in the negative talks surrounding property sales and that perhaps they were responsible for the nervous tension found in our market these days. While the paper is intent on publishing hard facts such as higher # of listings this year vs. previous years, I asked him why the paper didn't break out "condo" listings from regular residential listings? Condos have flooded our market in the past three years, and of course, their sales are suffering much more than SFR listings. I felt that this should have been address rather than painting the impression that ALL sellers are desperate and that our market is flooded with listings. Condo listings perhaps, but only slightly higher than average SFR listings in my opinion. So it seems to me that the media has shot themselves in the foot, so-to-speak, and frustrating many Realtors' efforts in the process. The likely outcome? Angry Realtors and a general reluctance to advertise with "the bad guys" who -so easily with the printing of one days' paper - send our market into upheaval. Let's hear it for some positive news from the local media!!!
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If only the SALES departments of the media would talk to the CONTENT EDITORS, we might not have this problem. Unfortunately, they are usually on different planets.