Facebook, Facebook, Facebook, who doesn’t love facebook. If you are like me, facebook has changed your life (hopefully in a good way). I have been able to connect with people that I have not talked to in 20 years, and better yet, stay in touch with them. Aside from all the personal uses of facebook there is also a business use and a great one at that. I am a title rep for a national title insurance company in Phoenix Arizona, I help real estate professionals get "found" on the internet.
In earlier posts we discussed placing your marketing message where the masses are and with over 500 million people (oh wait, its been 10 minutes, 501 Million) on facebook it certainly is a place where the masses hang out. I don’t use the term “hang out” loosely, Facebook is sticky, meaning while facebook and google trade back and forth as the webs #1 destination, I spend much more time on facebook than Google. I use Google to find something and then I am gone to the next website, Facebook on the other hand has become mine and millions of others home on the net. The average person spends well over 50 minutes a day on facebook, which gives you as a real estate professional an awesome opportunity to target and capture potential buyers and sellers. How? With Facebook Ads.
- Facebook Ads allows you to target a specific group based on age, sex, geographic location, marital status, birth date, language, education, workplace and interests. If you wanted to you could target all single females in Arizona that work for Intel between the ages of 29-31 (the average 1st home buyer age is 31 according to NAR.)
- Extremely easy to use
- Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression)
- Your ad can have up to 135 characters which is nearly twice as much as Google.
- Cheap. Compared to Google anyway. Impressions can cost you as little as .10
- Daily budget can be set at say $50 to limit the amount you pay daily (no surprises).
CPC, you pay only for Clicks. CPM you pay based upon the number of people that are exposed to your ad. Notice I didn’t say SEE your ad.
Cost-per-impression or CPM ad will charge you a certain amount of money for every thousand ad impressions you receive, which can actually work out better than a CPC in some instances depending on your objective.
NOTE: A good practice for facebook ads is to convert every visitor in to an email subscriber. GET THEIR EMAIL! You will need some kind of conversion form or landing page to do this. Don’t just send them to your website to search around, you need to take them directly to the information you have promised them. Then you can market them indefinitely with a creative email strategy.
For real estate professionals looking for more ways to increase their sales, Facebook ads is a must try system. It’s a great time to give it a whirl as it will undoubtedly become very popular over the next few years, and thus more expensive.
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