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How to price a Short Sale Listing

By
Managing Real Estate Broker with Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745 01233850

How to price a Short Sale Listing.

short sale pricingOK you have made the decision to short sale your home. Here is were you have your first disconnect.
With out the guidance of a short sale expert you would most likely overprice your home. 
The goal in a short sale is to get an offer fast and one that the bank, your lender will accept.
Overprice the home and it will NOT generate an offer and your home will be foreclosed.
Underpricing the home WILL generate an offer that the bank will reject.
A Short Sale Specialist knows how to price your home for a successful short sale,not to high and not to low.
I am a Temecula Short Sale Specialist,call or email me for more details on how I price my short sale listings. 

 

Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

For that matter, overpricing any listing is not healthy. Underpricing to get many offers does not help either if lender don't accept a full price but still a low offer for a home that is worth lot more, even as a short sale...

Sep 02, 2010 07:18 PM
Sidney Kutchuk
Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745 - Temecula, CA
Property Management & Sales Experts 951-217-6745

Overpricing in a standard market just means the home does not sell.
In a short sale it means foreclosure.
Correct Pricing is so very important when you list a short sale. 

Sep 02, 2010 09:08 PM
Paul Antonelli
Antonelli Realty - Saint Cloud, FL
Broker Owner; Antonelli Realty

Unfortunately I have to disagree with you here. Having done hundreds of short sales now, pricing is important. You should aways find out the correct market price and start a bit over that. You need to show the bank that you did try to get all the money you could for the home.

When you submit the history report it will show you strted high and nothing happened until you lowered to the price where the offer came in. Proving to the bank that YES, this must be true market value.

Paul Antonelli
www.ThatShortSaleGuy.com
Host of The Central Florida Real Estate Show

Sep 02, 2010 11:08 PM
Sidney Kutchuk
Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745 - Temecula, CA
Property Management & Sales Experts 951-217-6745

Paul, were on the same channel. I do the same thing when I have the time. Sometimes I get a call right before the sale date,then I have to go directly to the low side. 

Sep 03, 2010 03:49 AM
Marcy Moyer
eXp Realty of California Silicon Valley Probate, Trust, and Investment Sales - Mountain View, CA
Probate, Trust, and Investment Specialist

I agree that if you have time it is good to start at a price you think is a little high to prove to the bank that they can not get this money.  If a NOD is already filed then market value is better.

Sep 03, 2010 05:27 PM