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To e- Or Not To e-? Real Estate in the New Normal

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Real Estate Broker/Owner with Coldwell Banker ROX Realty

How bad are things, really?  Well, we're all doing twice the work for half the money, but as a company we’re still nicely in the black.  And our operation is a classic one, paternal in the old-line sense:  the house pays for everything including the best bricks-and-mortar in town and lotsa signs and print media; every broker has an office and many of us have been here for 25+ years;  our signs blanket the area;  we get lots of floor calls and walk-ins;  everyone helps anyone, we all mentor our newbies, and no one locks anything.  Yet only a few of us can even spell i-n-t-e-r-n-e-t,  and we haven’t got the foggiest idea what the term “team” means, except as it applies to the whole darn company.

To be honest, as a company we are starting to embrace all the e- and i- stuff, but sometimes I think that being the only “classic” swimmer in a sea of national franchise / 100% / team-centric / virtual / web-based / leads-listings-leverage / pushy-sticky / telemarketer business models that account for most of the realty business these days is a really effective contrarian business model.  Ever been to a virtual doctor or an online lawyer?  How’s that working for you?  Call me a dinosaur (or a patrician if you like), but I think people really like coming into our leather-and-wood offices for the classic representation experience. 

Yes, we’re an anachronism, and yet in the worst market since the depression, we’re doing very nicely, thank you...and yet starting to blog - lol!!!  The best of the past with an eye to the future...

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Rock Earle is principal and designated broker of ROX REAL ESTATE, a diversified residential and commercial real estate brokerage in Arizona’s Golden Corridor (the area of Pinal County between Phoenix and Tucson centered on Casa Grande and including Maricopa, Florence, Queen Creek, San Tan, Coolidge, Eloy, Arizona City and Marana)

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