DIAGNOSIS: Terminal BLAH
"Define terminal BLAH," you say! Okay--accepting that which is 'status quo' without care or concern of ever producing results beyond that of the ordinary. One of my farorite reads, Mastery, brings to mind the tendency that we have to be comfortable with normal, status quo, ordinary...whatever you want to call it, we must rise above this mentality.
One of our buyer clients who are moving here from another state, who has had their property listed for quite some time, repeatedly ooh'ed and ahh'ed over the brochures in the homes for potential buyers to take with them. It's always nice, as a buyer's agent, to recognize what the buyers' perspective is when looking at homes--especially if you're also representing other sellers. You realize that seeing several different homes in one day, can be a bit confusing to buyers.
We've noticed that many--if not most--listings have no take-away brochures for the buyers. With well-represented property brochures, buyers are less likely to forget what the properties that they've viewed looked like. My client requested that we share with her agent (in her exit state), our method of creating our brochures so that her home would sell! My buyer said, "My agent has done the bare minimum to sell my property!" Again, an eye-opener for me, an agent who lists properties as well; I don't ever want to be perceived as doing the 'bare minimum'--EVER! Not only in the eyes of my sellers but, the buyers coming through my listings or their agents with whom I may be working in the near future.
Many of us have fallen into is the mentality that the market is down, so why go above and beyond? My question to them is, "Why NOT?" The market IS down but, there ARE still buyers out there and those of us representing sellers SHOULD be going above and beyond. We SHOULD be doing everything that we can to NOT be the normal--get our listings out there for ANY potential buyer to see, create the spiffiest of brochures and following up on all of our showings. Why are we NOT going above and beyond--on each and every transaction that we handle?
Are you going above and beyond for your sellers or are you suffering from terminal BLAH?
**Note: Terminal BLAH is a treatable disorder remedied by a simple, painless, attitude adjustment--an a little extra work!
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Deb-
Do you have a price point at which you do a brochure? Do you have a guesstimate of what a Brochure costs?
Do you do the three-fold type or just a simple sheet?
I believe I need to do more of this for my lsitings. Also, think we all need to think long term with listings