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40 Comments on DIAGNOSIS: Terminal BLAH
HEY MARTI! I miss you! I hope what's keeping you away is that you've been doing great and are just TOO busy to blog! Thanks for the feature! You're the best!
No terminal BLAH here... I love going above and beyond and really developing a good rapport with my clients... It certainly pays off later. I am top of mind and enjoy 99 % of my clients. There are always 1 or 2 that I can't wait until the transaction is over LOL.
Buyers still like to walk away with photos and stats of the properties they tour even though they can look them up online. I provide a color brochure for all listings and it includes all the basic information a buyer needs to compare it to other homes on the show list.
This is the time to ramp up...not trim down your marketing. Sellers visit properties too, looking for listing agents.
Why go above and beyond??? 'Because that's what it takes to get results in this market. How hard is that? Good point, Debe.
I think those of us who do go above and beyond in this down market are the ones who will be successful in this market. Great post!
Hi Big Sis ! (I hope you retrieved all your lost phone and computer info by now ;o)
And yes, now is NOT the time to start skimping. Now is the time when the smart and well prepared agents actually 'step up' their service to show how they are head and shoulders above their competition !
... at least that's what I have been doing anyway ;o)
Blah is not even in my vocabulary, and I know for sure it's not in yours !
They should be cloning you all over the country, Debe. Your listing presentations always look so incredibly well-thought-out and professional. Your clients are so lucky to have you.
When I first started reading your post I thought you had assembled a brochure of all the homes they had seen that day, for them to take home and review. I see that is not the case at all, but it still would be a valuable thing to give your Buyers. A reminder of the properties they had seen. I do Listing notebooks with information that can be taken out for buyers, and some that stays with the home.
Debe - seems to me going above and beyond is what it is all about, including the brochures (I them for all listings, too). GIven so many do not it helps one stand out. I have stsopped putting the costlier brochures in the box at the sign - too many disappear. I make color copies instead - at least I don't mind so much if they disappear by the hundreds.
Jeff
In this market you need to go above and beyond especially. We use to see them in every home, but now not so much. I was wondering if it was just the way it had evolved or what was going on.
Missy: I think it's because agents have a standard number of brochures that they use and if they run out from being on the market for so long, that's it! Pretty shocking, isn't it?
Debe -- Wow...this is one of the many "pushes" I need to finish the year with a bang. No more terminal blahs here. :)
I thought Property Flyers and Brochures were required part of marketing. Why are they hiring us anyway??? We even do flyers in the brochure box and on the table on our Rentals!!! The neighborhood that has sellers takes notice!!! This is the cheapest form of advertising you can have.
Nothing is more appalling to me than going to a listing and finding that the listing agent has just run printouts of the mls sheet and put them out as flyers. Come on people. This is the 21st century. Programs that make beautiful property flyers are available and are reasonably inexpensive. The information is readily available and some of the programs even download it and automatically insert the info into the flyers. Now you will have to actually take the photos but with digital cameras today it's "fall off a log" simple..... and virtually no cost..... other than the few minutes it takes to take the photos. So the bottom line here is AGENTS stop being so lazy and do the work you were hired to do and coincidentally usually get well paid for.
DEBE- Great post- brochures have all but disappeared with the flood of foreclosures here, and economic recession- flyers have disappeared as well. But flyers inside listings are a must. Thanks for the reminder...
Seems like most agents are average at best. Going above and beyone will certainly set us apart from the "normal". Keep up the good work.
Hey Sis! How did I miss this AWESOME post? You know, I think so darned many agents think since we are in an Internet driven environment, that brochures aren't necessary any longer. I couldn't disagree more, just as you said. Buyers love to have something to go back and reference. Professional flyers/brochures are still needed in the homes, I believe.
I don't do flyer boxes any longer...Now that i have my QR codes and address specific website on each sign, I feel that serves a good purpose. Some may disagree, but so far so good for me ;)
Hi Sis! Just curious how your toppers are going--what company are you using? I have been converting more sign calls since I removed flyer boxes on some of my listings. I can romanticize a home more verbally than I can on paper! Do you do the recordings?
Hope you have a wonderful week--from home!!
Lynda you are so right, buyers love to have a nice brochure to take, and it also impresses the seller.