Do you suffer from the Terminal BLAHS?

DIAGNOSIS:   Terminal BLAH


"Define terminal BLAH," you say!   Okay--accepting that which is 'status quo' without care or concern of ever producing results beyond that of the ordinary.  One of my farorite reads, Mastery, brings to mind the tendency that we have to be comfortable with normal, status quo, ordinary...whatever you want to call it, we must rise above this mentality.




One of our buyer clients who are moving here from another state, who has had their property listed for quite some time, repeatedly ooh'ed and ahh'ed over the brochures in the homes for potential buyers to take with them.  It's always nice, as a buyer's agent, to recognize what the buyers' perspective is when looking at homes--especially if you're also representing other sellers.  You realize that seeing several different homes in one day, can be a bit confusing to buyers.  



 

Loving theoe brochures!

We've noticed that many--if not most--listings have no take-away brochures for the buyers.  With well-represented property brochures, buyers are less likely to forget what the properties that they've viewed looked like.  My client requested that we share with her agent (in her exit state), our method of creating our brochures so that her home would sell!  My buyer said, "My agent has done the bare minimum to sell my property!"   Again, an eye-opener for me, an agent who lists properties as well; I don't ever want to be perceived as doing the 'bare minimum'--EVER!  Not only in the eyes of my sellers but, the buyers coming through my listings or their agents with whom I may be working in the near future.
 



Many of us have fallen into is the mentality that the market is down, so why go above and beyond?  My question to them is, "Why NOT?"    The market IS down but, there ARE still buyers out there and those of us representing sellers SHOULD be going above and beyond.  We SHOULD be doing everything that we can to NOT be the normal--get our listings out there for ANY potential buyer to see, create the spiffiest of brochures and following up on all of our showings.  Why are we NOT going above and beyond--on each and every transaction that we handle?




Are you going above and beyond for your sellers or are you suffering from terminal BLAH

 

Need a consult?

 

**Note:  Terminal BLAH is a treatable disorder remedied by a simple, painless, attitude adjustment--an a little extra work! 

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40 Comments on DIAGNOSIS: Terminal BLAH

20 Most Recent Comments Displayed Show All

SEP
04
2010
1,142,581 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

HEY MARTI!    I miss you!  I hope what's keeping you away is that you've been doing great and are just TOO busy to blog!  Thanks for the feature!  You're the best!

2:34pm • #21
864,437 Points 18 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

No terminal BLAH here... I love going above and beyond and really developing a good rapport with my clients... It certainly pays off later.  I am top of mind and enjoy 99 % of my clients.  There are always 1 or 2 that I can't wait until the transaction is over  LOL. 

2:36pm • #22
999,062 Points 42 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Buyers still like to walk away with photos and stats of the properties they tour even though they can look them up online.  I provide a color brochure for all listings and it includes all the basic information a buyer needs to compare it to other homes on the show list.

3:08pm • #23
Called Shot Master

This is the time to ramp up...not trim down your marketing.   Sellers visit properties too, looking for listing agents.

3:57pm • #24
823,374 Points 155 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Why go above and beyond??? 'Because that's what it takes to get results in this market.  How hard is that?  Good point, Debe.

3:59pm • #25
1 Featured Post Attended Rain Camp

I think those of us who do go above and beyond in this down market are the ones who will be successful in this market. Great post!

 

4:14pm • #26
606,326 Points 71 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Big Sis ! (I hope you retrieved all your lost phone and computer info by now ;o)

And yes, now is NOT the time to start skimping. Now is the time when the smart and well prepared agents actually 'step up' their service to show how they are head and shoulders above their competition !

... at least that's what I have been doing anyway ;o)

Blah is not even in my vocabulary, and I know for sure it's not in yours !

4:35pm • #27
760,850 Points 69 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

They should be cloning you all over the country, Debe.  Your listing presentations always look so incredibly well-thought-out and professional.  Your clients are so lucky to have you.

7:19pm • #28
710,975 Points 2 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

When I first started reading your post I thought you had assembled a brochure of all the homes they had seen that day, for them to take home and review.  I see that is not the case at all, but it still would be a valuable thing to give your Buyers.  A reminder of the properties they had seen.  I do Listing notebooks with information that can be taken out for buyers, and some that stays with the home.

7:50pm • #29
1,583,165 Points 429 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Debe - seems to me going above and beyond is what it is all about, including the brochures (I them for all listings, too). GIven so many do not it helps one stand out. I have stsopped putting the costlier brochures in the box at the sign - too many disappear. I make color copies instead - at least I don't mind so much if they disappear by the hundreds.

Jeff

8:17pm • #30
874,282 Points 154 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

In this market you need to go above and beyond especially. We use to see them in every home, but now not so much. I was wondering if it was just the way it had evolved or what was going on.

8:45pm • #31
1,142,581 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Missy:  I think it's because agents have a standard number of brochures that they use and if they run out from being on the market for so long, that's it!  Pretty shocking, isn't it?

8:48pm • #32
187,855 Points 15 Featured Posts Localism Sponsor Called Shot Master

Debe -- Wow...this is one of the many "pushes" I need to finish the year with a bang. No more terminal blahs here. :)

9:02pm • #33
SEP
05
2010
201,522 Points 7 Featured Posts Attended Rain Camp Called Shot Master

I thought Property Flyers and Brochures were required part of marketing.  Why are they hiring us anyway???  We even do flyers in the brochure box and on the table on our Rentals!!!  The neighborhood that has sellers takes notice!!!  This is the cheapest form of advertising you can have.

2:21am • #34
471,735 Points 15 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Nothing is more appalling to me than going to a listing and finding that the listing agent has just run printouts of the mls sheet and put them out as flyers.  Come on people.  This is the 21st century.  Programs that make beautiful property flyers are available and are reasonably inexpensive.  The information is  readily available and some of the programs even download it and automatically insert the info into the flyers.  Now you will have to actually take the photos but with digital cameras today it's "fall off a log" simple..... and virtually no cost..... other than the few minutes it takes to take the photos.  So the bottom line here is AGENTS stop being so lazy and do the work you were hired to do and coincidentally usually get well paid for.

7:48am • #35
451,081 Points 64 Featured Posts Localism Sponsor Outside Blog Called Shot Master

DEBE- Great post- brochures have all but disappeared with the flood of foreclosures here, and economic recession- flyers have disappeared as well.  But  flyers inside listings are a must. Thanks for the reminder...

8:03am • #36
502,344 Points 25 Featured Posts Outside Blog Called Shot Master

Seems like most agents are average at best. Going above and beyone will certainly set us apart from the "normal". Keep up the good work.

5:08pm • #37
SEP
06
2010
389,734 Points 28 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hey Sis!  How did I miss this AWESOME post?  You know, I think so darned many agents think since we are in an Internet driven environment, that brochures aren't necessary any longer.  I couldn't disagree more, just as you said.  Buyers love to have something to go back and reference.  Professional flyers/brochures are still needed in the homes, I believe.

I don't do flyer boxes any longer...Now that i have my QR codes and address specific website on each sign, I feel that serves a good purpose.  Some may disagree, but so far so good for me ;)

 

9:44pm • #38
1,142,581 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Sis!  Just curious how your toppers are going--what company are you using?  I have been converting more sign calls since I removed flyer boxes on some of my listings.  I can romanticize a home more verbally than I can on paper!  Do you do the recordings?  

Hope you have a wonderful week--from home!!

11:10pm • #39
SEP
07
2010
1,155,186 Points 29 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Lynda you are so right, buyers love to have a nice brochure to take, and it also impresses the seller.

8:51am • #40

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Debe Maxwell - Search Charlotte Homes for Sale - Charlotte NC Neighborhoods

Charlotte, NC

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Office Phone: (704) 491-3310

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Author Bio: Debe Maxwell is a Certified Residential Specialist in the Charlotte Metro region with a focus on the Charlotte luxury home market. My team of agents each have their own specialty areas, a benefit to anyone buying a home in Charlotte NC.

 

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