Take care to eliminate buyer disappointment!    

Home selling websites have gone to great lengths to increase the number of pictures one can view and the amount of information that can be shared with the viewing public.  Our local area multiple listing   service increased the amount of pictures we can upload and the amount of information  that we can input, allowing us to showcase the property better.

And all of this information is open and available to the buying public in many different avenues.  I liken the Internet to the old Sunday car lot shopping days.  When I was younger, our family would walk up the street to the local car dealers, there were 2 side by side, on a Sunday and walk around the car lot to look at cars because NO ONE was there -  the dealerships were closed on Sundays, so we could shop for a car without getting hassled.  To me that is was the Internet is to most buyers - looking without hassles. 

In all actuality, the First Showing is really what the buyer sees on the Internet.  Thus the importance to eliminate buyer disappointment. 

Buyers no longer find it acceptable to be misled with inaccurate descriptions of the home and pictures that don't tell the whole story!  In fact, I've been with buyers who have gotten downright mad - thankfully not at me!  

Agents can take several simple steps to eliminate buyer disappointment.

• Provide correct information - insanely true that many times the information recorded is not correct and the agent did not take the time to verify and/or change.
• Take true pictures of the home!  I've been in homes that are in need of drastic repair and yet the agent finds a way to take one or two pictures of the only wall, corner or whatever that is still in decent shape, not depicting the true condition of the home.
• Be real with your praise of the home and honest about the home in both the general and broker remarks.    

   It is not hard  to eliminate buyer disappointment and necessary to help facilitate an offer for the seller.  Sometimes I think people feel the need to create an unrealistic depiction of the home in the hopes of getting someone/anyone in the home and then maybe, just maybe they'll buy the house.  When in reality, there is a buyer for that home,  there might not be as many showings, but with accurate information the right buyer can find that home and you might just have a faster sale because of it too.

Sellers can take several simple steps to eliminate buyer disappointment too.

• Clean and ready the house for showing.  It may seem ridiculous that I have to state the obvious, it is astonishing how many times I have shown a house that has had dirty dishes piled up in the sink, uneaten food on the counters, piles of clothes to walk over, unmade beds and bathrooms that are a mess.  It is hard for the buyer to get past the stuff they are seeing!
• Make repairs.  Buyers want to buy your house not your problems, so if it is in your ability to make the repairs, make them.  If not then the offering price needs to reflect the condition.
• Arrange furniture and rid clutter so the buyer can easily walk through and view the home, keep in mind the buyer is walking in with the agent, plus whoever else they may want to bring - parents, children, friends, advisers - leave enough room for 3 -5 people to move through easily.
• Be realistic and honest about the offering price - buyers are very savvy!  Home sales are public information and the youthful buyers of today do their homework, so they know a good value.   A serious buyer will recognize a good value and they will move forward.

Keep in mind that the buyer has already seen the home on line (the first showing), when a buyer walks into the home, it is really their second showing.  From the Internet your home has made the cut out of the vast list they have to look at, so now is the time to wow them.  The buyer is excited to see your home - after all this might be the home they buy.  The bottom line, do everything you can as a seller to eliminate buyer disappointment.

Buyer disappointment is almost impossible if not impossible to overcome!  Eliminate Buyer Disappointment!  There is a buyer for your home and the more accurate and true to form the information is, the easier it is for that buyer to find your home!

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