While I was posting a blog this morning on Active Rain I mentioned BSOS..Bright Shiny Object Syndrome. It is a crippling disease that strikes REALTORS when least expected. There you sit in your office wanting to do something productive like prospecting and along comes a Tweet, Email, Text , Face Book, Internet Joke, You Tube Video, New Apps for your smart phone, Ipads to figure out, Webinar, etc. They all just lay in wait wanting to distract you from the task at hand. More and more I think back to my old school real estate trainers that were horrified at the prospect of agents playing solitaire on their computers during floor time. Yes sometimes I too long for the good old days. Today there are more Internet and device distractions than ever before in our industry. So how do you get back to the task that you really don't want to do? As a trainer I suggest you think about qualifying your replies to all this distraction with a grading system not necessarily in this order but here are some suggestions:
- A. Emergency Must Respond Immediately: Transactional Emergency, New Lead, Past Client, Listing Appointment, Qualified Buyer Showing, Family Disaster.
- B. TO DO List: Blogging, Preparing Video Tours of Your Market, Listings, or Yourself to post on You Tube. Attending Education Events to better assist you in your career development including new technology.
- C. Those Annoying Must Do's: Preparing Marketing Materials for Your Listings, Writing Ads, Attending and participating in REALTOR events like Caravan and meetings. Attending to day to day activities like inspections.
- D. The I Don;t Want To Do's: Calling Past Clients and Looking for New Ones.
- E. Everything Else That Makes Me Chase Bright Shiny Objects Instead of Working
I would love to open dialog's with you all to see how your list would look. Once you write them down in your order of priority and then think back to last week and month to see how many of your actions match your priorities followed by a look at your production. I bet you will find that the business is not slow....we are! There is no known cure for BSOS just like other addictions it can only be managed. Here's to a speedy recovery to all those that suffer. Call me if you need an Intervention...or a poke in the nose which is often the only thing that gets my attention.
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