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Tips on how to get your home SOLD in a down market...it takes TEAMWORK!

By
Home Stager

Here are tips on how to get your home sold in today's market and it takes teamwork baby! Teamwork between you, your RE agent and your family members, everybody has to get in the game. So get ready to read, learn and get busy so you can sell your home. Every selling circumstance is different but this is how I did it successfully and you can too.

The old adage still prevails, location, condition, price, pick your REA wisely and don't forget the WOW FACTOR that's where a home stager/stylist will have your buyers thinking "I want it and I want it now!"

  • Location                                                                                                                                                   

The homes in my area don't move as quickly as home closer to downtown Atlanta but I did have attractive area selling features I could promote. There is a cute historical downtown area, a beautiful lake, water park and rafting nearby so a color handout was added to the promotional material. Look around what your area has to offer and let prospective buyers know all about the fun in your area!

 

  • Conditionhome inspector

When I'm speaking of condition I'm talking about the working condition of your home, not cosmetic. If you know something isn't working get it fixed by a professional NOW! The home inspector will no doubt find it and it's better to have little things on the inspector's list and not leave your buyer in doubt about their dream home.

 

  • The Home Stager/ Property Stylist will help you with the wow factor

You want your home to appeal to as many buyers as possible and a home stager will be able to help you achieve this look. This is the fun part, I promise you! From a simple consult to a few hours of redesigning, the home stager will give you valuable tips on how to best to prepare your property for sale to get it sold. Since I'm a home stager I knew exactly what to do and followed my own advice. It takes teamwork to achieve this and and the results are gonna pay off, plus you'll garner great new ideas from the stager you can implement in your next home! Here are a few of my own home pictures below;

 

 Have a welcoming front porch                                 Side appeal helps too                             

Front porch    garden on side of the house

 

Keep it simple and clean off those counters               Open floors plans have to have flow smoothly

Kitchen   Great Room

 

Keep it clean and simple at all times           Show off the architectural details not the stuff

  master bath   master bedroom

 

Show off updated lighting              Make your outside space inviting with a freshened up deck

foyer light     outside deck

 


girl on telephone

  • Interview your Real Eastate agents

Ask about their marketing plans for your home. Will they be there for you when you have questions, do they have back up staff to help if you can't get in contact with them? Do they believe in teamwork?

Next the hard part...

  • Price

It's time to get serious and realize memories & sentimentality do not add value to your home, it's a whole new market out there. I bought in an up market and had to come to grips with the real world of selling in a down market. I sought out a savvy REA who wanted to sell homes and not acquire listings. I looked at the comps and trend in home sales in my area she gave me and we both agreed on a realistic selling price. A price that would motivate multiple showings and contracts. Yep it was a hard pill to swallow but hey I wanted the home to sell not sit there and look pretty!

This REA also believes in home staging so I made it easy for her, she's familiar with my work! I asked her to go through the home and recommend any changes I may need to do and I would get them done quickly. Remember it takes teamwork!

 

  • Showing your home

Don't turn them down period! It's a total pain showing the home, this part is difficult but you have be ready at all times. The potential buyers you turned down will be off to next property pronto, trust.

 

This is how I was successful in getting my home sold in a down market. Yep coming to grips with the price point was guttural and never turning down a showing is disruptive but I sold within very, very short time frame and at price I was happy with considering the market.

Teamwork with my REA and family helped this house sell baby and not sit!

 

Posted by

 

 

copyscape do not copy

if you want to use a photo or some copy just email me... more than likely we can work it out

Comments(46)

Patricia Aulson
BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate - Exeter, NH
Realtor - Portsmouth NH Homes-Hampton NH Homes

Great post and nice pics, so thank you so much for the time to post this to us.

Patricia/Seacoast NH

Sep 07, 2010 11:40 AM
Jason Houghton
TourVista Real Estate Marketing - Seattle, WA

Cynthia, you nail the point of teamwork right on the head!  You do great work redesigning the spaces and showing them off in great photos.  I noticed you don't mention online marketing.  Do you work with someone in this area to spread the word?  If so, who do you recommend?

Sep 07, 2010 12:11 PM
Anna Tolstoy
Coldwell Banker Residential Brokerage - Natick, MA

Cynthia, loved the post and pictures! Wish someone can come by and help me with my own deck and garden...

Anyway, I'm bookmarking this beauty!

Sep 07, 2010 01:30 PM
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Cynthia-Came back to congratulate you on your feature. Way to go. Enjoy the new place.

Sep 07, 2010 04:09 PM
c m
Colorado Springs, CO

Beautiful work, girl! Lovely home, and I know it hurt to lose the MONEY if not give up the house.  I'm like you, the house is not that important, (too many moves to get sentimental about "stuff"!), and as frustrating as it is to get everything "just so" and then move, there is ALWAYS another house to do!

Sep 07, 2010 04:46 PM
C. Bartch
Newark, OH

Barbara, most homes need to prep for a sale so I hope this can help sellers.

Hi Maureen, wow great word coming from someone I look up too :) I had a great REA who marketed this home and of course the prep work of staging/ styling helped a lot! I never turned down a showing, even when I was awoken from a nap with a call from a REA who was at my front door...be prepared at all times!

Kerry, You got it! That is the winning way to do it in my book. A vacant home with my floor plan sat for quite a while in my neighborhood while mine sold. Yep sad to leave GA, what great state!

Joan, how in the world is a seller gonna sell their home if you don't let anybody in to see it??? Seems so simple doesn't it?

Scott, you reblog away, it's always complimentary when someone think your post is worthy enough for a reblog! So I thank you!!! Do you have stager you can work with? We can do a lot in terms of preparing the home and being the buffer between you and your client ;)

Hey there my Austin friend Russell, you go ahead and print it out and give it to them, hopefully they will listen. I will tell you the buyer said it's nice to walk into a home that looks like the we live.....super clean! Hey my OCD paid off big time, LOL :~D

Patricia, well thanks for taking the time to read & comment, I appreciate it.

Jason, yes the teamwork method works well! To answer your VT question, I kinda answered it when I wrote about my savvy REA and asked her about her marketing plan a VT was certainly part of it.

Thanks Anna, here in GA we take our outdoor area seriously! Thanks for the nice words on my pictures and bookmarking me :)

Sharon I had no idea this was featured until I checked in today, thanks for the return visit! I  am busy w/ the new place but it's a good busy :) Hope you doing well today, thinking about you girl!

Yes the money loss was guttural but we had to move on Cheryl. Yep the home was beautiful but as you said but I was excited to put my thumbprint on new one. Maybe I just have that gypsy gene and a never ending need to design made the loss a tiny bit better. Homes here were more expensive to boot :( Oh well life goes one and my husband and I still have one another!

 

Sep 08, 2010 03:25 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

No matter where you see it or use it....teamwork WORKS.........

thank you Cynthia

Sep 08, 2010 03:28 AM
C. Bartch
Newark, OH

You got Richie....Teamwork is the way to go! Thank you for reading and leaving a comment!

Sep 08, 2010 03:31 AM
Patsy Overton
Patsy Overton Interiors, Atlanta, Georgia - Duluth, GA

Good grief!  I just realized I hadn't subscribed to your blog, which is why I couldn't find you.  That's all been taken care of now.

Wow, what a beautiful job you did on your home!  It looks fabulous!  And how wise you were as a stager to ask for your Realtor's advice as to any changes she thought needed to be made.  You did everything right and your home sold as a result.  And, lest I forget, congrats on the well deserved feature!  You sure know how to come back with a bang.

Sep 08, 2010 03:45 AM
C. Bartch
Newark, OH

LOL@ your Patsy, Thanks for the kind words coming from a talent like you I feel humbled. The REA said "Do not change a thing, but I had to ask and was ready willing and able to change anything!!!

I didn't even realized my post was featured until I logged in this morning! I just hope sellers will read this and get it and not let that bus full of potential buyers leave them in the dust.

 

Sep 08, 2010 04:00 AM
Anonymous
steve vennemann

good info and nice pictures- thank you

Sep 08, 2010 07:37 AM
#37
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

It takes TEAMWORK for sure. Each member has to do their part to make things as smooth to the client as possible.

Sep 08, 2010 11:02 AM
Sarah Rummage
Benchmark Realty LLC, Nashville TN 615.516.5233 - Nashville, TN
Love Being Realtor® in the Nashville TN Area!

Love the butterfly, and love the suggestions and pictures to illustrate!  Good points to think about.

Sarah
www.HomeInSmyrna.com

Sep 08, 2010 11:11 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Cynthia, What a gorgeous home, inside & out! Your story was a perfect example of what to do to get a home sold! This a great guideline and congrats on the well-deserved feature!

Sep 08, 2010 11:31 AM
C. Bartch
Newark, OH

Thanks Steve!

Hi John, teamwork get it done for sure, and yes an important part you mentioned...it makes it a smooth transaction for the client! Thanks for the reblog, my Texas friend!

Hi Sara, those butterflies seam to follow me everywhere! Glad yo stop by and thanks for the kind words.

Why thank you Wanda! I had a  great agent and as stager I knew what to do to be able to sell my own home ;~) It's a guideline I hope sellers read. thanks for stopping by I appreciate it.

 

Sep 09, 2010 01:51 PM
Ana Hitzel
AccentPositives Home Staging - Corona, CA
Professional Home Stager Inland Empire

Wow Cynthia, beautiful place and you covered everything, it paid off too:)

Sep 11, 2010 06:33 AM
Not a real person
San Diego, CA

Possibly the toughest part is getting some of those family members, and even friends and bosses, on the team.

Sep 12, 2010 05:42 AM
C. Bartch
Newark, OH

Hi Ana, thanks and the teamwork method paid off and it sold super fast too!

Russel, I agree it can be especially hard when they don't want to move. If talking fails I like the bribe method ;~)

Sep 12, 2010 11:49 AM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

Cynthia great post and what beautiful pictures!  Exactly what every home should like for showings!  I too am going to use for reblog!

Sep 12, 2010 11:55 AM
C. Bartch
Newark, OH

Well Debra, thanks and it's always a great compliment when someone reblogs you so I have to thank YOU! Too bad the texture in the Berber carpet didn't show up in the pictures. Clean & simple is my motto, show off the home not the stuff :)

Thanks for stopping by!

Sep 12, 2010 12:13 PM