(Day 13 of the "30 in 30" challenge)
Maybe I have to brush up on skills. Maybe I have to re-align my thinking. Maybe I need new underwear!
FSBO's: We know the type. Folks, for some reason, think they can sell their house faster and better by selling it themselves. Yes, WE all know the reasons why it's better to list with an agent and/or broker.
But still, lots of folks still won't want to list, no matter what you say or do to try to sell yourself, or even just sell the concept of why have ANY agent or broker list their homes.
Usually, from what I've seen, is that FSBO's WILL eventually go to list, but usually as a last resort, or if/when they've been STUCK with their home past a point in which it almost has to go to short sale, or just too close to a foreclosure. But that's just my observation.
The other thing I notice, is that when I try to "convert" a FSBO, it's all too easy to impress upon a seller that he's "doing the wrong thing" and therefore, you're either insulting him or intimidating him. And we don't want that.
But I'm thinking that what I've been doing hasn't been working as well as before, possibly because the times have changed, or even that with the economy SLOWLY improving, FSBO sellers seem to get more optimistic about selling their homes themselves. I'm seeing more and more FSBO's selling "at their leisure", or possibly they are still NEEDING to sell, but their optimism is pushing them too far.
So perhaps I need to evaluate what is working and what isn't working. Seller's motivations are possibly different than what they were years ago.
SO what are YOUR best ways of converting FSBO's nowadays? Or maybe what you could call "pick-up lines"?
Comments(3)