If you have the Facebook application for your Smartphone (and you should) you can now use this tool to establish your office location, list open houses, and connect with your neighbors by sharing your favorite places in town!
The most common concern with this is “what if I don’t want people to know my every move?” You control what is shared and when. When you visit a new location and you’d like to share that with the community, you can “check in”. If you don’t “check in” Facebook is not reporting your location to anyone.
If you have a network of local agents, encourage them to “check in” when showing your listing or visiting your Open House. In fact, you could be ahead of the curve and set out cards at your Open House asking agents to “Check in!”
List your office as specifically as possible. Go beyond “RE/MAX of Monarch Beach” and establish your office address with your full name and even your contact information.
Share your personal favorites, like restaurants, shops, or local services with the community. When you check in, other patrons that have checked in can see that you share these places in common, and you can see them. This tool makes you more approachable, more relevant to these users, and allows members of the community to get to know you a little better.
Strengthening and building your (SOI) sphere of influence is a constant ongoing goal, and every new ability or device that can bring you a little closer to your neighbors helps!
Get started by visiting Facebook Places from your Smartphone. Make sure you check out all of the privacy settings so you’re aware of what is set by default, and adjust accordingly. You’ll want to change the settings so that you are the only person who can check you in. As always, if you need help with this or anything else, be sure to ask your Real Estate Virtual Assistant!
See you around town!
Erica (Parpan) Lawrence