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Selling your house... the FIVE P's.

By
Home Stager

If your house is on the market, there are FIVE factors that could affect the sale.  Knowing what these are and what you might do to change them could determine how long your house is on the market and the sale price.   The first 2 factors are many times not within your control, however, you can control the last 3.


The FIVE P's

Prevailing Market Conditions:  I bet there are many homeowners who wish they had sold their home sometime before 2007.  You can't beat yourself up too much... maybe you weren't ready yet.  However, there are many who find themselves in the house on graphposition of placing their home on the market in these less than favorable conditions.  What you as a Seller need to do is recognize this and if you must sell, then accept the current market conditions and move on.

 

Product Placement:  Better known as Location, Location, Location.  Okay, so you failed to listen to your friends when they suggested you NOT buy that lot that backed up to what was once a lovely wooded area but is now home to condos that tower over your back yard!  Reality is what it is and there are just some things you can't change.  What you'll have to do is play up what drew you to the area in the first place (let's hope it wasn't the lovely wooded area) and take action on the 3 Factors that you CAN control.

house with arrow on it

Pricing or List Price:  This is the first thing over which you have some amount of control.  Before you decide upon a List Price for your home be sure to take into consideration the first 2 FACTORS and listen to the suggestions of your Realtor.  They will know what other homes have sold for and can also show you similar homes in your area for comparison.  You will also want to take the "Let's place a high price on it and see what happens" Price and toss it out the window

Well, you'll do this if you want to sell your home in a timely manner. If you enjoy living in a model-home ready house and having strangers walking through just as you're about to have dinner then go ahead and price it high!

PERFORMANCE:   This is the condition of your home.  How will it perform when compared to the others? Does everything work?  What deferred maintenance must you now weathered housetackle?  You can help overcome Location and Market Conditions with a well maintained house.  Buyers today want a move-in ready house.  If they are walking through your house and tallying up how much they will have to spend on the items they can see that need repair and wondering what they're NOT seeing then your home might go to the bottom of the "Must See Again" list.

 

 

 

PERCEPTION:  Buyers will need to see themselves in your house; they will need to see how their furniture might fit; how they will use a particular room.  Counter-tops, closets, space, square footage, use.... these are important to your Buyer.  For this you will want the services of a Professional Home Stager who can provide a thorough consultation and personalized report of how you can maximize each showing.

If your home is unoccupied and vacant you will need to consider staging at least the major rooms in the house.  A   HomeStager can offer suggestions and supply inventory.  

Expensive? Not when you consider that this investment is LESS than the cost of Your First Price Reduction!     

Staged home in Boca Raton

Remember, you can control the Sale of your House...

Just Don't Forget the 5 P's!

 

Posted by

Kathy Streib
Retired Home Stager
and Interior Redesign

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Comments(12)

Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

That's a great concise summary Kathy, all 5 are essential. I like how it's been made into 5 Ps so that it's easy to remember.

Sep 07, 2010 11:00 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Malcolm- They're all important, aren't they.  I know that List Price is always a headache for Realtors.

Sep 07, 2010 11:15 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Kathy, you always have such a great way of putting everything in a concise list. You are a great and creative writer!

Sep 07, 2010 02:23 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Hi Kathy.  Nice post.  I like the 5 P's - it's like Marketing 101 again, and that is exactly what you are doing - marketing a house.  I like the focus on the 3 within sellers' control.

Sep 07, 2010 02:34 PM
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

The dreaded "must see again" list because the house isn't showing properly.............great post Kathy and excellent points...........very well done.

Sep 07, 2010 04:01 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Perfectly Posted Pleasantly!!

Sep 07, 2010 05:59 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

Perfect Professional Presentation!  Great advice for sellers Preparing their Product for sale!

Sep 08, 2010 04:46 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Shar- you just made my day.  I envy those bloggers that can write a post in less than an hour! 

Debbie- you are on target.  The seller is marketing their house...  a product.  It's easy to intellectualize but hard for all of us to do .

Roger- thank you, my friend.  Can't believe we were both in the PA area.

Cathy Lee- lover the alliteration!  Try saying that several times.

Sharon- and you too!  I'll have to go on to another letter of the alphabet.

Sep 08, 2010 05:54 AM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

Great Information and should be read by all agents...great reminders of what the home should be...and although a home usually takes on the Personality of the owner..that is not what you want to sell in most cases..

Sep 08, 2010 10:29 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Great suggestions, Kathy!  You've put it together in an easy-to-understand fashion that any seller would be wise to follow.

Sep 08, 2010 03:10 PM
Karen Searle, Home On Display
Peterborough, ON

Well done, Kathy.  Very clear and informative!  Good information for buyers to heed.

Sep 10, 2010 06:22 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Mike- you're right, a home DOES take on the personality of the owner but in most cases, that's what we're trying to minimize.

Elyse- Hope they follow the P's for you!

Karen- Thank you, and glad you dropped by.

Sep 10, 2010 07:36 AM