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Where is the Power in Facebook?

By Rob Dalton

Services for Real Estate Pros with Waikoloa Vacation Rentals

September 07, 2010 10:24 AM

In 2010 I pledged to dive more into the socail media aspect of online marketing. After spending some time with both Twitter and Facebook I decided that Facebook would be a good tool for me to focus my time on.

WIthin that time I have learned a lot of the ins and outs of Facebook. Although it does seem to have a small effect on SEO, I have not seen a large effect. It does offer the easiest way to interact with your customer base, but I do not think that it should take place of a web site.

Here is what I do not understand:
Within the last week I have seen 6 different large companies spend probably millions of dollars on commercials and within their commerial they are promoting their facebook page throughout the ad rather than their website itself.

I was interested in getting feedback on why they are doing this. These companies put millions of dollars into marketing so they must know why it is so important to advertise your facebook page.

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Troy Funk

Allison James Estates & Homes, Sarasota 941-957-3737 - Sarasota, FL

Broker / Associate

I believe Facebook is the new version of the online Phonebook. I would be more likely to use a vendor that was one of my online Facebook friends, compared to someone that wasn't. That's my opinion ...

Sep 07, 2010 11:16 AM

Anonymous

Stephanie Byrd

Niche-community social marketing is the new venue and Facebook and Twitter are the kings in their respective industries. Through the push on Facebook the companies can offer customized offers and get their followers and fans to spread the word faster than the 30 sec. ad you just watched.

Sep 07, 2010 05:40 PM

Rob Dalton

Waikoloa Vacation Rentals - Waikoloa, HI

Big Island Vacation Rental Guru

Stephanie,
Good point. They were pretty genius in starting something where other huge companies actually use the facebook brand to promote their own company.

Sep 07, 2010 07:00 PM

Graham Davis

zBest Data Technologies, LLC - Durham, NC

Hi Rob,

I think the benefits of using FaceBook as a marketing tool largely depends upon "your industry" and the amount of time you spend on it. Things like Bars, Clubs, Restaurants, Churches and Community Organizations seem to have a lot of success with it, where for others, it appears to be a "Hit or Miss".

In August, we begin laying the ground work for analytics on our site and so far, leads from Facebook are barely showing on the radar, less than 0.5%. The biggest referrals are being generated by our syndication parthers, with the top 3 being Google Maps(38.7%), OverStock (15.8%), and Vast(10.8%).

You are also right that Facebook should not replace your Web site. The ultimate goal, of course, being to drive customers to your site, put the properties you have in front of them and then have them contact you for more info.

Graham

Sep 09, 2010 05:10 PM

Graham,

Yeah I do not see as much of a use for it in real estate. It seems like a simple blog could accomplish more.

Sep 09, 2010 05:20 PM

Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.

eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC

Talk To or Text Peter 250-213-9490

Hi Graham,

Time will tell, it would appear that some are finding ways to "connect" using facebook, as with everything we do, it takes focus, determination and a strategy allowing you to built strong relationships.

Happy Selling

Sep 10, 2010 02:10 AM

Aaron Seekford

Arlington Realty, Inc. - Arlington, VA

Ranked Top 1% Nationwide 703-836-6116

Facebook gives companies an opportunity to feed consumers information automatically. It's a great way to stay connected.

Sep 14, 2010 02:28 AM

Where is the Power in Facebook?

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