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How to Become a Market Leader - The 30 Day Challenge Day1/Module 5

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Services for Real Estate Pros with Marketing with Kate
Are you actively pursuing market leadership in your area? What is market leadership and why do you want it? Week 5 of the The 30 Day Challenge answers these questions and challenges us to step beyond the ordinary and become market leaders.

Why? More Leads. More Leads usually mean more sales. It really is as simple as that. The best nugget from todays lesson is that all things being equal, a consumer will choose the person that they have heard of every time. Market Leadership matters.

Choose your weapon of choice be it the written word, video or or other forms of marketing. The beauty of Active Rain is that that you can combine the written word with video and other forms of media to dominate your market. Listen up. There are pearls of wisdom here:

Actions For The Day - Fuel up so you have some content to use in this module. 1. Do a ten minute free writing exercise on some content you have collected. 2. Find some content of interest in your subscribed feeds on Google Reader. 3. Make notes of the researched content in Evernote.
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I am Kate Bourland. I help people like you get out of debt. Debt Settlement, Mortgage Acceleration, and practical suggestions for eliminating debt. Call for a Free Debt Evaluation.



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Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kate, I am all for writing blogs, advice, answers to questions. I find that doing videos, comes across unprofessional. Most people that do videos do not dress up, they look slopy and do not have the voice or the apprearance of a professional spokes person. I am a Realtor, I am not a TV celebrity or a video person. What is your advice to my points? BTW I did not even look at the video you had on this post so no reflection on this person...

Sep 07, 2010 06:14 PM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

Endre, that is a good point.  One of the biggest marketing trends today is "reality".  Reality TV has changed the way markets, yes even  Realtors, are perceived.  Videos don't have to be of yourself, they can be a unique way to introduce a home.  Todays market doesn't always buy the over produced "video".  It's all in the audience and this too will change as the online world evolves.  Thanks for stopping by.

Sep 07, 2010 06:21 PM