Twitter Lists for Real Estate

Services for Real Estate Pros


Twitter lists are a great way to organize people on Twitter. When you’re following 500+ people on Twitter, it gets a little messy! At that point, it’s very easy to lose track of people you have followed and more importantly, people you should be monitoring and following up with.

I’m going to show you how to create Twitter lists and how to manage them with the least amount of time.  

How to Create Twitter Lists

It’s very simple to create and manage Twitter lists. You can create Twitter lists in a few easy steps:


  1. Login into Twitter and click “New List” in your sidebar.
  2. Choose a name for your list.
  3. Write a description for your list.
  4. Choose whether you want the list to be public or private: keep in mind that when your list is public, the person added to the list as well as everyone else can see the name of your list and description. Don’t name a list “Annoying People that Don’t Say Yes!!!”

Twitter Lists

Create Twitter List

What Lists Should I Create?


  • Prospects: place people in this list if there are signs that they are interested in buying or selling a property soon. These are usually cold leads that may not know you yet. For this list of people, keep an eye on what they’re up to. When they mention a tweet about buying or selling property or looking for their next house, approach them in like you would want to be approached: “Hey Lisa. My name is Joe and help people like you buy and sell property in the Toronto area. Can I help?
  • Clients: we all know it’s easier to close previous clients than get new ones. So, pay attention to them for important events in their lives. Are they posting pictures from their daughter’s high school graduation? Are they celebrating at their anniversary dinner? Did they just have a baby? These are all great opportunities to be part of their life and great conversation starters the next time you bump into them. They will love you for the effort you put in and think of you when they think real estate.
  • Colleagues: these can be your colleagues from surrounding areas to people you have met at conferences. The way to use this list is of people is to get a better understanding of how others in the industry are using tools online and also to keep in touch as necessary.
  • News/Updates: there is a lot of content that is published daily. With Twitter, you have the ability to share it with everyone! The way to use this list is by placing blogs and publications into this list, spotting high quality content and sharing it with your following. This isn’t restricted to newspapers and large blogs. If you have made friends with colleagues from Active Rain, add them in here as well to further share their wisdom.


I Created the Lists. Now What?

In my opinion, if you don’t plan on revisiting the lists, don’t bother creating the lists. The way these lists will work is by coming back every once in a while. You can revisit the lists every couple of days or you can visit the lists daily.

There is always the comment, “I don’t have time to sit on Twitter all day. How am I supposed to manage lists?”  The purpose of these lists is to help focus on the people that matter. When revisiting these lists, scan over them to see what is relevant to you and what the action step is.

Examples of action steps are:


  • Reach out to comment on the tweet such as a “congratulations”.
  • Update client information on database
  • Call client to follow up
Follow me on my new Twitter account just for real estate here: @SecretsTREM


Your Turn: Have you tried Twitter lists? What did you think? Is it useful or pointless?



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Catherine Ulrey
Keller Williams Capital City - Salem, OR
Equestrian and Acreage Property Specialist

I am still not very comfortable with Twitter, thanks for the advise!

Sep 08, 2010 04:43 AM #1
Nehal Kazim
Toronto, ON

@Catherine I completely understand! I started with Twitter and laughed! I feel if you have a purpose behind it and know why you're tweeting content, reaching out to people and building connections, you'll feel much more confident about Twitter and implementing social media. Hope that helps :)

Sep 08, 2010 04:47 AM #2
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