Over the years the left and right sides of my brain have been invaded by thinking about the way real estate online has evolved along a parallel path with other online technologies. In general real estate as a whole has been a few steps behind other industries in applying various marketing and networking strategies to the online model. As blogging and social interaction software evolves, I foresee a push to establish real estate campaigns past a product level and further into a public relations level.

In essence, companies are slowly evolving into a reverse ‘client reference’ idea.

This line of thinking is one of the greatest fears of any corporation’s legal department. Any business attorney cringes at the idea of having 500 agents with a green light to talk about business and daily life online. Many organizations will attempt to move in a different direction, but with blog groups like Myspace and Livejournal reaching into the tens of millions, it is only time before they realize clients are already talking in a region and they just haven’t been properly sourced.