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46 Comments on Bring Attention to Unique Selling Features in the MLS
I find it interesting that on many listings I see they leave out very important features that make property just like the next one. Make it stand out from the rest.
I see someone about beat me to it, but I was going to comment that some agents are too busy taking pictures of bathrooms with toilet seats up, and garbage cans in front of the house! Clearly the agent has not been properly trained on how to market a home!
Tammie - you echo my frustrations - thank you. I'm at the point that if I find room dimensions I want to send the listing agent a bottle of champagne and a thank you note! THANK YOU to everyone who takes the time for the details and shame on you to those who slap it into mls and move on - you do a disservice to your client and your fellow agents!
I agree with Lenn! Going out on tour and previewing property will help to know the inventory better. But you are also right on..listing agents could do a better job with photos--good photos and better descriptions--especially a unique selling feature!
Tammie, I can see where these features should be brought in the listing. Good luck with finding a suitable property. I had to build an out building for my wood shop.
Great post!! I also like to see captions under pictures that paint a picture of the space.
Tammie, When we see a listing that posts less than the 20 photos allowed in the MLS it almost scares buyers away. As if to say , what are they afraid of showing. As for bringing attention to unique selling features there is an old song, "Accentuate the Positive".
Tammie - I couldn't agree more. I've had a couple of 'niche' buyers and it has been extremely tough to find the right thing because of the lack of effort put into the listings. While previewing the properties I could probably list ten things for each home that have not been included in the MLS (items that could have been included apart from the description). Drives me crazy!
Catherine - I agree.
Steve and Carol - I am surprised at things I see in MLS pictures. Some recents include a cat on the kitchen counter. Who wants to buy a house where they know the cat has walked all over the kitchen counters? My favorite was a picture of a man sitting at the kitchen table smoking a cigarette. Are you kidding? Let's advertise that this is a smoking house so no one comes to see it. I'm beginning to think that some of these listings agents are missing a few brain cells.
Sue - I guess, we have to lead by example.
Cheryl - I suggested that. Unfortunately, some areas restrict building any thing other than a small storage shed. Not to mention, my buyer doesn't want to go to the expense.
Coral - True.
Sally and David - Our MLS, also, has lots of that info. However, not all agents are including that info. For example, buyers are always looking for fenced in yards for pets. It's rarely mentioned on the MLS even though there is a place for it.
Alan - My dad was a car collector and had such a property. When my mom gets ready to sell, I will make sure that this info is front and center.
Michael - Isn't that unfortunate?
Katherine - Great minds think alike.
Peggy - I recently spoke to a woman about listing her home. She had a bad experience with a previous agent. She said they had decided to wait. So yesterday it comes back on the market with one picture posted, the exterior. Nice choice for your listing agent. NOT!!
Angelica - I probably preview more than most. However, one property was an hour and 15 minutes away. I'm not going to drive that far out to just preview it.
Michael - Unfortunately, I don't think that is going to work for either of these buyers.
Jonathan - Captions are very helpful to buyers.
Mike - I never get this. Why not take full advantage of the 20 pictures. The more buyers see, the more likely they'll want to see the property.
Not to disagree with the overall comments provided, but isn't it just possible the type of property you are looking for doesn't currently exist in your market at the price point you've targeted? How many of the "right" properties have you come across that would be a fit for your buyers regardless of whether it was depicted on the MLS or not? I know I have been looking for a particular type of property for a buyer and we have seen everything in her price range and it doesn't exist. However, at a 25% higher price point there are a couple options available. Sometimes, the property our buyers are looking for just isn't on the market at that time. Just a thought.
Good post w/ good tips! Thanks for getting this out to us today.
Patricia
Tammie...great idea. I have one such property right now & I did put oversize garage in the MLS but will go back & put in more details. Our MLS only allows 9 pictures...wish we have 20 pics like yours.
Danielle - That is one of the advantages of working with buyers and sellers. You get a feel for what a buyer is looking for and make sure that you've included that information on your listings.
Craig - In some cases this may be true and you just have to wait until either something comes on the market or you move to a different price point.
Patricia - Your welcome.
Ann - How do you do it with 9 pictures? Take advantage of posting your listings here so you can get more pictures out there. Also, you may consider putting your listing on Realbird. They allow 40 pics. A great way to market your listings.
Tammie:
Good stuff. Thanks for sharing. loved the content.
Stephen
Stephen - Thanks for visiting.
Good discussion is continue over here, i m agree with Mary Macy....
Fl homes for sale
Listing agents want to leave out a unique, unusual feature because THEY may think it's a drawback, when really it may be the one thing that some buyer really wants.
Debbie - I have even found tandem garages that weren't called out in the MLS. These are rare and provide valuable space. Agents shouldn't over look a hidden gem.
This is good advice. I just picked up a listing with a large woorshop. I have identified that feature in the MLS and I plan on getting a sign rider made.
Wayne - Great idea. Make sure you include photos as well.