What we started over a month ago became a reality this afternoon. We recently purchased a SMART Car for use in our business. The car is unique and where ever you go someone wants to stop and talk to you.
One of our initial ideas was to wrap it as part of our local marketing efforts. It seemed like a natural way to combine the uniqueness of the car with some marketing for the team.
After interviewing a number of companies who could wrap the SMART Car, we selected SkinzWraps. Located in Dallas, SkinzWraps has a nice product and lots of experience with SMART Cars.
Our first meeting with their design staff resulted in a couple of draft ideas. We really pushed them to think out of the box and to come up with something as unique as the car itself.
In the end, they came up with a design that met those requirements. The SMART Car is anything but fast. In fact it scored number one on few economy for traditional gasoline engines and was dead last for the quarter mile. Skinzwraps has experience wrapping NASCAR race cars so they came up with the idea to wrap the SMART Car as a RE/MAX sponsored race car.
We sold a few advertising spaces to some of our ancillary service venders to offset the costs. You'll see their advertisements on the front air-dam and front fenders.
We'll have to see how the public reception goes over the next few weeks.