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Staging Works - A Case Study

By
Home Stager with Stage to Sell - LA Home Staging

Last month we were asked to preview a beautiful but vacant modern loft in Playa Vista. The Realtor had recommended that the property be staged as soon as she got the listing, but the owner didn’t want to spend the money – and he wanted to price it for what he paid for it, not what it was worth in today’s market.

So after 3 months of sitting on the market and $100,000 in price reductions, the seller finally agreed to stage it.

One of the issues with showing this home empty was that the second bedroom was directly across from the dining room and had no door.


Click here to see how we solved this staging dilemma and what happened next!

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Annie Pinsker-Brown | Stage to Sell
Owner & Principal Designer
310-384-1084
www.stagetosell.biz

"We get you to SOLD so you can get on with your life!"

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Stage to Sell is the premier West Los Angeles Home Staging Company.

Owner & Principal Designer Annie Pinsker-Brown is an ASP Home Stager, a member of IAHSP (International Association of Home Staging Professionals), an affiliate member of the Beverly Hills/Greater Los Angeles Association of Realtors and a member of the Culver City and West LA Chambers of Commerce.

Annie has Staged LA homes for Bravo's hit show "Million Dollar Listing" and TLC's "Property Ladder." She has also been featured in recent articles on Home Staging in Los Angeles Magazine, The New York Times , Costco Connection and Frontiers Magazine .

If you would like to see more of our Home Staging work, visit our website . There is an extensive gallery of before & after photos , as well as a list of our Staged properties currently on the market.

Chrissy Doremus ~ US Inspect ~
US Inspect - Chantilly, VA
Residential Property Inspections

Nicely done! It;s not my expertise, but i can appreciate how beautiful the "after" is.

Sep 14, 2010 08:59 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

The after pic's are GREAT....love the soft blue and red in what I think is the Master Bedroom!!

Sep 14, 2010 09:03 AM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Chrissy, thanks! I appreciate your comment.

Kathy, thank you. I love that color combo too - very fresh! And yes, it's the master.

Sep 14, 2010 09:13 AM
Connie King
Sevierville, TN

Stellar!    Love your art choices.

Sep 14, 2010 02:30 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Connie - Thank you! I LOVE art!

Sep 14, 2010 02:36 PM
Sally Weatherley
EXIT STAGE RIGHT - Vancouver, BC
Vancouver Home Staging, Home Stager Vancouver, B.C

Annie - Stroke of genius to add the room divider - open concept is great, but it's nice to have a bit of privacy in the bedroom.

Sep 14, 2010 05:21 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Sally - I don't know about genius, but I won't argue! ;) Thanks!

Sep 14, 2010 06:14 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

The red art and accents in the master are really fun!  Clever way to "show" that awkward space as a bedroom.  Congrats on this success -- great for your stats!

Sep 14, 2010 06:27 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

You are such an expert! What a great job-just stunnning work Annie. 

Sep 14, 2010 06:37 PM
Sandi Gerrard
Toronto, ON

Beautiful job on the staging, Annie.

Sep 14, 2010 10:37 PM
Annie Pinsker-Brown
Stage to Sell - LA Home Staging - Los Angeles, CA
Stage to Sell, Los Angeles Home Stager

Hi Maureen, Thanks! The red accents are in the master which is upstairs. The downstairs bedroom is a more muted color scheme to go with the rest of the downstairs. But I know it's confusing. I probably should've labeled those photos. :) Thanks so much!

Cathy, Awww, shucks. :) Thanks!

Sandi, thank you so much! I appreciate that.

Sep 15, 2010 06:29 AM