I thought this was a very interesting post by Susan Neal. Fortunately, I don't have to worry about these things because my husband does all my marketing for me, but if you don't have a marketing guru of your own, perhaps you can get some ideas from Susan's post.
This is a reblog, and I always disable comments on reblogs so that you can click here to go directly to Susan's blog and comment there.
Have you ever noticed these clever logos?
I have read a number of articles about subliminal marketing and the design of logos that carry a message. We should be aware of the illustrations we use in our marketing as well. Whether it is good vs. poor listing photos or pictures of happy people or a for sale sign that has a "Sold" rider - these all send a message without our having to put it into words.
Here are some of my favorites.
Baskin Robbins, as we all know, has 31 flavors. The B and R also form the number 31.
The goodwill logo has a smiling face, but the face also is the letter "g".
There is another smile in the Amazon logo, but it is also an arrow showing that they have everything from a to z.
The Big Ten Conference actually has 11 teams, so without changing the name, they put the number 11 in the logo.
Elle Hive builds tractors. The logo is both the initials EH and a tractor.
Everyone has seen the FedEx logo, but have you ever noticed the arrow? On the trucks that arrow is supposed to depict the speed with which they deliver.
Toblerone candy originated in Bern, Switzerland. The logo shows a mountain, but the snow pattern forms a bear. Bern means City of bears.
Hartford Whalers has a very clever logo with a whale's tail, and the initials HW in the design.
Yoga Australia logo is a woman doing yoga, with the outline of Australia between her back and leg.
There are many more really clever ones and I'm sure that some of you have some favorites as well. Creative marketing can use the obvious as well as the subliminal. How can we do this in our businesses?
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