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Buyers' Remorse -- Two Sides of The Coin

By
Industry Observer with RETIRED / State License is Inactive Inactive License Oregon

Buyers' Remorse -- Two Sides of the Coin

We've all heard of "Buyers' Remorse," perhaps even representing a buyer who has displayed this malady. 

Basically, "Buyers Remorse" is when a buyer decides not to proceed with their purchase, or contract.  And, within very clear "rights of revocation," they can revoke their contract. 

That's one side of the Buyers' Remorse coin.

The other side of the coin dawned on me after reading Cynthia Larsen's recent post.

YES -- a REJECTED OFFER based on the buyer's low-ball.  Now the buyer is in remorse, realizing they shouldn't have low-balled.  They actually WANTED to buy that home.

There are times when buyers just don't want to listen to their real estate agent.  It's happened to me, on occasion, during my contractual representation of buyer clients.  While I don't tell buyers the exact dollar amount they should offer, I do consult.  The amount to offer is part of my representation -- it's called "negotiation."  I assist with negotiating an offer.  We discuss this at length.  Going over comps, current market activity, the buyer's ability to purchase, etc.

Sometimes, the buyers know more than me, and want to offer less then what I'm suggesting.  

To be blunt, my suggestions/consultations are based on: 12 years of doing this for a living, knowledge of the current market, looking at 1,000's, 10,000's  countless homes (both online and touring), market research, and my past CLOSED DEALS!! 

YES -- I am trying to get you the BEST DEAL! 

NO -- there is no magic ball to gaze into to discern what the seller will accept.

NO -- I'm not trying to push the price higher to earn more in commission.

YES -- the seller can REJECT your offer if they don't like it.  They DO NOT HAVE TO COUNTER.

Part of my job is to REMOVE BUYERS' REMORSE

Will my client be upset if their offer is rejected because it's too low?  Because I can't foresee that, we certainly have "that talk."  Not because I have a crystal ball, and know what the seller will respond when presented with the low-ball offer.  But, because I've experienced this type of "Buyers' Remorse" with clients in the past.  It's an important discussion to have . . .

 

Posted by

 

 

Carla Muss-Jacobs has RETIRED effective May 1, 2018

Representing Buyers in the Portland Metro Real Estate Market | Clackamas Multnomah and Washington Counties | Since 1999

Carla Muss-Jacobs, REALTOR®, ABR, CEBA, ePro
Principal Broker/Owner ~~ INACTIVE

Carla Muss-Jacobs' retirement became effective May 1, 2018

Direct: 503-810-7192 

 

All Rights Reserved © 

Comments (26)

Aaron Vaughn 830-358-0455
Conifer Builders LLC - Canyon Lake, TX

Carla: Great job with this post! So often in these situations, there is a feeling of "I told you so" by us agents, and rightfully so. It makes you wish there was a clear-cut way to get clients to listen.

Sep 18, 2010 09:28 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Interesting post.  Yes, this is a very tricky job.  I'm glad I don't have to it.

Sep 18, 2010 09:34 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Yes  'the talk' needs to happen both with first timers and experieced home buyers who think they know lots more than us professionals who do this all day every day for years.  Kind of likened to the dentist story.  I do my own teeth or better yet - let's all represent ourselves in court.  Sure......

Sep 18, 2010 09:38 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's such a shame when "that talk" doesn't get through to them.  But yes, two sides to the coin for sure.

Sep 18, 2010 09:52 AM
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

I've told many a client i'll do my best to get you the best deal but i can't "steal" a house for you.

Sep 18, 2010 10:28 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Buyers' Agents need to sit down with buyer, go over the comps and explain the facts about property values and what goes into determining a list price.  Unless a home is clearly overpriced, it will sell and the buyers needs to know the risks of making a low-ball offer. 

Often buyers don't understand the market and just knee-jerk a low offer. 

Sep 18, 2010 11:42 AM
Ken Barker Realtor® GRI, E-Pro Certified
Dilbeck Real Estate - Burbank, CA

Carla - This has been on my mind on my last successful accepted offer. The buyer, coached by me with what you have stated above, wanted to start out with that "offer to get the ball rolling". I told them that they could insult the seller and not get a counter. They were O.K. with it.

When the counter came back $10,000 less on the sellers side my buyer wanted to go to their original amount and kick theirs up $10,000 with intent on maybe $5000 more. Come on kids it you want this house we need to be aggressive. Your intelligent people don't chance losing your first fabulous house to "playing the game". I did not think the seller was going to go back and forth. We were originally $40K lower.

BAMM. My buyers accepted the sellers counter.

Now, I hope that they don't feel they have over paid and have the BUYERS remorse and walk away. Time will tell.

Sep 18, 2010 12:00 PM
Rene Fabre
ARFCO Media - Renton, WA
Practicing Philosophical Eclectic of the Arts

Carla... great post... I can't tell you how many times I've worked with one of my agents and have run comps and market studies upside down and backwards to show without a doubt, this is what's going on in the neighborhood. Yet, the buyer (as you well point out) heard about a distressed sale down the street and gets stubborn about pricing (when the house they're comparing is like apples to oranges)... And it's the agents fault the offer was ignored or unaccepted... We're all growing thicker skin.. :o) But I do feel for the buyer... they could of purchased, they wanted to, but they got hung up over a couple of dollars.

Sep 18, 2010 12:51 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

I ask people when they really like a home if it is worth X amount of money to be sure.  How is it going to feel to have to drive by this "perfect" home all the time that you did not get because you tried to save a little money.

Sep 18, 2010 01:04 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I work with quite a few people that are moving to this area.  Their previous location has suffered greatly due to the housing slump.  They come here and can't believe that homes are selling between 95-98% of list.  I show them the comps we talk about what would be a reasonable offer but they just can't believe that Franklin TN is doing so much better than their previous location even though the numbers show it.  They make a low offer and lose.  They have no one to blame but themselves.

Sep 18, 2010 04:11 PM
Ray Saenz
Pending - Laredo, TX

Also, sometimes buyers don't understand that the home is in a very good price and if they think it more time it's going to fly of course that's it's when they relaly like the home, it has happend to me several times that they think it a a lot and then when they decided to submit an offer the home is not on the market, I don't want to be a pushy, but sometimes buyers need to react.

 

Sep 18, 2010 05:28 PM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

This post reminds me of the day we received an email from an agent who stated that their Buyer was canceling the contract on one of our Short Sale Listings and was entitled to do so by virtue of the "Buyers Remorse Clause"!  I couldn't find that pesky clause anywhere in the contract, and the Buyer couldn't find their Earnest Money after they cancelled! 

Sep 19, 2010 04:40 AM
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Carla......What a great post.  I love your twist on Buyers' Remorse taking the side of a missed opportunity because of a low-ball offer.  I had always looked at Buyers' Remorse as occuring after the offer had been accepted.  Thanks for giving me a new perspective.

Sep 19, 2010 04:52 AM
Greg Nino
RE/MAX Compass - Houston, TX
Houston, Texas

Nice post.. I'm working with a buyer who just turned 86. He's wanting to pay CASH for a house. The first home we looked at he wanted to offer 75k on a 158k listing. I think I'm having remorse.

Sep 19, 2010 05:17 AM
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Hi Christa -- thanks for the re-blog.  A tough lesson . . . if they really wanted that home.

Hey Jane . . . "serial low ballers" might think they can play the numbers, and if they're not looking at the property as a home, but investment, they really don't have too much to lose. 

Hi Kathryn -- you know your market better than I, and $100,000 less than list might have been ... low, low ball! 

Hey Bob . . . sound advice!  Yeah, if they're not "investors" and truly want the home, there is (more than likely) wiggle room on the list side. 

Hi Jim -- it does happen, and sometimes buyers understand that real estate is local.

Hey Paula . . . thanks for the suggest!  Yes, "the talk" helps . . . we have the talk on a lot of issues! 

Hi Aaron -- if the buyer is fine with low-balling, and doesn't care if the offer is rejected, that's okay with me.  If they want to buy that property, we work toward that goal.  :-)

Hey Debbie . . . each transaction is unique. 

Hi Anna B -- "Self dentistry" -- OUCH!!  HA HA HA  I can be like pulling teeth, though ;-)

Hey Tammy . . . for the clients I've had that were trusting of me, and information I impart, we have great closings!!

Hi Robert -- I think I'm going to "steal" that sentence!! 

Hey Lenn . . . ABSOLUTELY!!  What goes into setting a list price is right!  Going out and touring the many properties, and seeing the prices from the various listing brokerages, buyers can often get a good feel for pricing.  Sitting down and going over comps is critical, and can help aovid the knee-jerks.

Hi Ken -- you said it!  Time will tell.

Hey Rene . . . oh, I've been blamed for the offer not being accepted, or for the buyer's remorse.  I had one deal that was stuck on $1,000.  Everything else was going smoothly.

Hi Gene -- all transactions are unique.  Sometimes, the low-ball we present makes another offer, coming in at the same time, look better.  

Hey Tammie . . . OH good point.  Real estate is local.  Case in point.

Hi Ray -- I'm not a 'pushy' agent either.  I do tend to get excited about a good deal.  We do develop a sense of what's going to sell quickly.  That's for sure.

Hey Tony & Suzanne -- thanks for the re-blog.  The "buyers' remorse" clause?!?  Doesn't exist.  However, if they wanted to revoke on something contractual, that's another story. 

Hi Carra . . . love the way you sum up my posts!!  Missed opportunity because of a low ball offer.  Sums it up nicely.  Thanks for your comment, as always.

Hey Greg -- you having buyer's remorse.  LOL!!  Thanks for the chuckle!! 

 

 

 

 

Sep 19, 2010 08:57 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Sometimes no matter how much we counsel our buyers they still just have to "test" the market, they have to follow what their mom or dad or friends is telling them... and then they lose out... and yes, they do have remorse.  A very good perspective on this other side of the coin.

Sep 19, 2010 10:34 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Carla - I think the way you handle it is a good way to do so.  I also think Jane has a good point.

Sep 19, 2010 05:28 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Carla...good read and well presnted

A serious buyer has conduct that compliments that belief......Eventually, house and buyer will meet up. Trying to purchase Real Estate like you would items at a garage sale......cheapens the process and wastes every-ones time. I wont play at Real Estate......it deserves more respect than that....

Sep 21, 2010 07:40 AM
Jim Hale
ACTIONAGENTS.NET - Eugene, OR
Eugene Oregon's Best Home Search Website

 

Yes, there are two types of buyer's remorse:

I wish I had offered less.

I wish I had offered more.

 

But there's only one kind of agent remorse:

I knew better and didn't speak up.

Jan 02, 2011 09:07 PM
CA COASTAL ESTATES Lauren Selinsky Perez CRS
California Coastal Estates - Aliso Viejo, CA
"Your Real Estate Broker" #oclauren

Well done. I always ask my clients, "Do you really want the house? Your offer has to show when it's a buyers market and you really want the house". I make sure they make the decision because I don't like when they ask, "What would you do?" AGH!!!!!!!!!

Jan 02, 2011 09:10 PM