It's the latest craze among clothing retailers -- Vanity Sizing.
Inflate the size of your garments so they appear smaller than they are. The logic is to make your oversized customers feel better about their backsides by making them believe they are squeezing into a smaller pair of jeans (or whatever the garment may be). When they feel better about wearing that pair of jeans, they are more likely to purchase said pair of jeans. Make sense?
Writer Abraham Sauer complained about Vanity Sizing recently in Esquire Magazine -- "This is science, damnit. Numbers! Should inches be different than miles per hour? Do highway signs make us feel better by informing us that Chicago is but 45 miles away when it's really 72? "
Well, damnit, why can't the science of vanity sizing be applied to real estate? You know, streeeeeeetch the truth, to try and get more buyers into our homes, and onto our properties.
Why can't we take that glimmer of water which can be seen -- well, sort of seen -- by dangling off the right side of the upper balcony, and call it "water view?"
And what if you have a listing which has been on the market an unsightly number of days? Buyer's, after all, are much more interested in viewing a property with 2 days tallied on the market than one listed for 222 days, right?
If it is a co-listing, hiding that DOM "cottage cheese" is easy. Simply replace Agent One with Agent Two in the MLS and -- presto!! -- you have a brand new listing, and have successfully rolled back the Days On Market to zero. Ahh, now that looks much better.
These are just a couple of the possibilities for turning your fat property into a phat property.
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