Assertive. What do think of the word?
Websters tells me it means: confidently aggressive or self assured; forceful: dogmatic.
In a perfect world we would speak once and be heard. We would ask once and be answered. In a perfect world your friends and neighbors and mine would only think of you and I regarding real estate deals.
Ahh, but that of course is not to be. As I read (and write) blog after blog about how we are or are not making the biz work for us I keep coming back the the word assertive. Couple assertive with the suffix ness and it defines a type of behavior. Assertiveness.
How assertive must I be to be heard, answered, remembered and hired? Answer this question and you are a top producer. Don't answer and you'll be out of the biz sooner than later. Think of prospecting as assertiveness training. Think of your young child that has not grown accustomed to being told NO. How many times do they ask for that toy? You told them NO how many times? Think of assertiveness as the only way to make it, because ultimately it is.
Assertiveness training any one?
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