Localism is an excellent tool to show WHY you are the expert of a particular area. Proving that you ARE the expert of an area sets you apart from all the other real estate agents.
Sometimes the task of proving that you ARE the expert can be a bit daunting. We ALL get Writer's Block! I have had recent feedback, here on Active Rain, which mirrors some frustrations I have had:
How am I going to do ONE post that incorporates EVERYTHING about my area just to prove that I am the expert?
Well, you don't have to. In fact, you shouldn't. Do a bunch of smaller posts instead. This does 2 things:
- Keeps your brain from melting. Brain matter oozing out of your ears is not a good way to get repeat business. (And it is just plain gross, anyway.)
How do you eat an elephant?
One bite at a time.
Understanding that you can do this in small chunks will motivate you to actually DO it. 
Your readers do NOT want to read ONE HUGE MEGA post. (Yawn!) They would rather understand that they can return time after time to read a little something new ... Now you have built readership!
So, now that you understand that you do not have to do it ALL AT ONCE, you may be asking,
Where are these "small chunks" that I should be writing about?
I HAVE my elephant, so where do I start?
In my quest to offer the One-Post Cure-all for Writer's Blog-ck, here are some posts that will give you a great idea of where to start:
Dr. Mariana Wagner's OWN Concoctions (These are the prescribed Medications):
Other Posts of Interest regarding Effective Blogging and Localism-ing (These are "MedicaLocalism" Referrals for Additional Help):
Sarah Cooper is another Lady that ALWAYS has some great Anti-Writer's Block Ideas ...
Examples of High-Powered and Inspirational Localism Authors (These are Recommended Therapeutic Activities):
I USED to read almost every post from every member on Active Rain. But with almost 45,000 current members, I am SURE that I am missing some GREAT authors and GREAT posts.
Please leave links in the comment section to notable posts and authors that I have missed.
(Yes. I just gave you permission to add links to my comment section ... Go ahead ... Do it ...)
[To understand the background for the title of this post, please read John Novak's comment in THIS post.]
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This is an excellent overview, Mariana. We all get writer's block, for a variety of reasons. I don't see how any could if they read this summary. And I appreciate the mention. There are so many good writes and it is impossible to keep up with them all these days. Bookmarked for the future!
Jeff