Let's be honest... BLOGGING IS NOT FOR EVERYONE.
Blogging works for me, and I enjoy it, but I can't say the same for some other proven lead-generating activities often used by real estate agents:
- Cold calling (I just don't do it)
- Farming (I'm not consistent or patient enough)
- Print advertising (I'm too cheap to do much of that)
- Open House (I haven't figured out the magic formula for generating traffic)
- Buying leads (my response time and follow-up aren't what they should be)
There are plenty of agents out there who swear by one or more of these, but don't blog. That's okay. We're not all alike, and we don't have the same talents and interests. That's okay. The world would be a very boring place if everyone liked the same thing, wouldn't it?
Effective blogging requires a time commitment, writing skills, and at least a little creativity. Anyone without these probably shouldn't blog. There, I said it. It's been on my mind for quite a while now and it's often my un-written comment for a blog post on Activerain or elsewhere.
I did finally put that comment in writing this morning on Tammie White's post Where's The Beef? The Beef is in the Blogging. While I agree completely with Tammie that blogging is a better way to generate Internet leads than advertising online, some people just don't have the time, writing skills and creativity to blog. That's okay. For them, advertising may be a better choice, even though blogging is effective for Tammie and me.
Last week, Linda Lohman wrote Did I Hear You Correctly? It's OK to Copy Someone Else's Blog, Change 20%, and Then Call It Your Own? - and yes, she did hear correctly. To quote the speaker in his own follow-up blog post about this: "If you come across an awesome piece of content, grab it, tweak it and publish it on your own site." That's NOT okay - at least not in my opinion and the opinion of several others, including Lenn Harley who wrote Don't Confuse Google with Copyright Law...
If you don't have the time, writing skills and creativity to blog, DON'T DO IT! Stick to cold calling, farming, print advertising, open house, buying leads or generating new business through any other activity that is moral, legal, ethical, and effective for you - but please don't grab someone else's content, tweak it, and publish it on your site. BLOGGING IS NOT FOR EVERYONE. To be effective, you need to write consistently, use basic writing skills, and have an ounce or two of creativity.
Fortunately, most people lacking those three requirements have enough sense to just reject blogging altogether. (We've all been surprised at how few people accept our invitations to join Activerain, haven't we?) Perhaps more people should reject blogging and focus on something they're good at... something they like doing... something that's effective for them.
I'm very lucky because blogging is a good fit for me. In fact, it's a good fit for many people on Activerain. But it's not for everyone. And That's okay.