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Proof that home staging works - beat the average days on market in Connecticut

By
Home Stager with Birgit Anich Staging & Interiors, 203.807.4040

I love to share this story with you - a few months ago I had a home seller here CT call me that she is selling her house. She had selected her real estate agent, but was surprised that the agent never brought up home staging to her. She felt that she needed to prepare her house for selling in order to sell it faster and at a higher price, so she took the initiative upon herself to call Redesign Your Space. We immediately connected and got right away to get the house ready quickly.

During this time she often came frustrated to me saying that her agent does not understand why she is staging it. She was pushed very hard by the agent to put the house on the market immediately in the present condition. My client stood her lines and insisted on the agent having to wait until she is ready. Yes, there are quite a few brokers out here who simply do not understand marketing and the benefits of staging.

But we turned this agent around. When we were done staging, the agent was so impressed that she said that she could not believe that this would have made such a difference. Now, the path was layed for the agent as well to succeed in selling this house that was listed at $1,795,000, above the median price in Darien. The average DOM in Darien is 133days. My client received multiple offers in this market and sold close to asking price after 59 days, which is 55% faster than the average. Yes, home staging works! It is critical for this that the house is being staged BEFORE it is being put on the market.

real estate market statistics in Fairfield county CT, days on market in Fairfield county CT

Here are some BEFORE & AFTER photos (for Before & After video, click here): 

Before:                                                               After:

LR Before   Living Room After Home Staging

Office Before   Office After Home Staging

BR before   Bedroom After Home Staging

 

 

 

 

 

Posted by

About the Author: Birgit Anich is the President and Creative Director of Birgit Anich Staging & Interiors one of the most innovative real estate staging and design firms in Fairfield County, CT. Our distinctive approach is creating a lifestyle experience that sells homes fast and at the maximum price. Birgit’s focus is working with home sellers and their real estate agents to prepare their property to appeal to the most likely buyers. As Certified Advanced Stagers, trained by HGTV star Matthew Finlason, Birgit Anich Staging and Interiors transforms a property into a buyer’s dream using Targeted Lifestyle Marketing Techniques.

Birgit also won the most prestegious awards in the Staging Industry - Regional and National Awards of Rookie Stager of the Year by RESA.

Copyright © 2011 Birgit Anich Staging & Interiors, LLC – All Rights Reserved

RESA Rookie Stager  RESA-PRO SAR Advanced Design Specialist

Fairfield County, Connecticut   I    www.BirgitAnich.com   

 

Janine Bell
Stage It Atlanta - Atlanta, GA
Home Stager - Atlanta Georgia Home Stager

Go Birgit Go!  I think when a doubtful Realtor is exposed to the benefits of staging an angel in heaven gets wings.  Great before and after shots - the office is my personal favorite it looks posh.

Sep 22, 2010 03:53 AM
Michelle Drewry
Signature Real Estate Group - Henderson, NV
Realtor - Signature Real Estate Group

Hi Birgit,  What a great story!  I'm glad that the owner insisted on staging.  That always works better than trying to drill home a message that someone doesn't get.  Keep up the good work!

Sep 22, 2010 03:59 AM
Julia Maher
Nestings: Connecticut Home Staging and Model Homes - Fairfield, CT
Connecticut Home Stager

WooHoo!  Get that flyer out to the local REAs!  Great client!  Julie

Sep 22, 2010 05:58 AM
Leanne Zumbrunnen
Z Touch Design Services - Lenexa, KS

Great stat!  Looks like you have won the agent over as well.

Sep 22, 2010 08:00 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Great client indeed....and sounds like the agent "saw the light" and will not being staging her listing!

Sep 23, 2010 03:50 AM
Shar Sitter
Rooms With Style - Minneapolis, MN
Home Staging and Redesign Minneapolis/ St. Paul, M

Great success story! That should turn the realtor's thinking around.

Sep 23, 2010 03:55 PM
Karen Searle, Home On Display
Peterborough, ON

Congratulations!  I agree there are still many agents out there who do not feel that home staging is worth the investment.  I think the only way to help them understand the value of staging is for them to experience it directly as they have in the story you described.  Great work!

Sep 24, 2010 04:11 AM
Tori Toth
Tori Toth, International - Howard Beach, NY
888.667.6643 NYC & Beyond, HSR, SAR, RESA, LIBOR

good job! wow I've never seen a chair that blue, good decision to take it out!

Sep 29, 2010 06:35 AM
Kristine Ginsberg
Elite Staging and Redesign, LLC - Short Hills, NJ
NJ Home Stager

Bright, airy and sophisticated - every buyer's dream. Hope the agent can now see the value of staging.

Nov 06, 2010 04:42 PM